- 15 July 2011 13:30
WD to enter small business market with small office storage servers
Fast, dependable and secure access to data, along with complete backup and recovery capability are becoming as crucial for small-to-medium-sized businesses (SMBs) as it is for large enterprises. According to Forrester Research, SMBs will outpace the projected IT market growth rate of 7.1%. In terms of infrastructure spending increases, storage and servers top SMBs' hardware budget plans. Fifty-three percent of SMBs indicate that they will increase their storage spend.1 To serve this market, WD joined with Microsoft to incorporate the most advanced online features so businesses can easily and securely share information with clients, consultants or satellite offices located anywhere in the world.
"Small businesses will find great value in the combination of WD's hardware solutions and the recently released Microsoft Windows Storage Server 2008 R2 Essentials solution from Microsoft. I am excited about the opportunity we have with WD and their solutions for helping small businesses run more efficiently," said Nick Parker, VP of Worldwide Marketing for the OEM Division at Microsoft.
"By combining Microsoft's platform with WD's strength in the storage market, the two organizations bring extraordinary synergies that boost productivity and efficiency for small business. With this, WD will offer storage solutions for small business that provides centralized, online shared storage capable of meeting the storage requirements of the small business owners in today's fast paced business environment," said Thomas Gallivan, WD's vice president of marketing for SMB branded products.
About WD
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and home entertainment products.
WD was founded in 1970. The company's storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
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Website: www.gapmarketing.com.au
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