Lexar Introduces Stylish New Design for JumpDrive USB Flash Drives

Sydney, Australia - 24 June 2011 – Lexar, a leading global brand of flash memory products, today announced the sleek redesign of its popular JumpDrive USB product line. Along with the redesign comes a set of new products: Lexar® JumpDrive S70, Lexar JumpDrive S50, and the Lexar JumpDrive V10 flash drives, which individually offer enhancements including built-in Microban® antimicrobial protection, password-protected file segmentation, encryption, and data transfer LED indicator lights. The new Lexar JumpDrive models allow consumers to easily transfer, share, and store files on the go with the flash drive that fits their personality.

“As a leading provider of USB flash drives, Lexar Media strives to stay ahead of consumer needs by providing products that fit into today’s data-heavy, mobile lifestyle,” said Aaron Lee, senior product marketing manager, Lexar Media. “By enhancing both design and functionality, we’re bringing a variety of USB storage options to on-the-go consumers that meet their individual needs – whether they’re technology experts or novices – allowing them to reliably move and store data and media files in a small, portable format.”

JumpDrive S70
The JumpDrive S70 offers stylish, secure portable storage, featuring a retractable connector design with a convenient thumb slide. Pre-loaded with advanced security software, the JumpDrive S70 allows users to easily create multiple password-protected areas called Encrypted Vaults that automatically encrypt data, in addition to a File Shredder feature to securely and thoroughly delete files that can then not be recovered. Available in a variety of stylish shades in capacities of 4GB, 8GB, 16GB, 32GB and 64GB, the JumpDrive S70 provides consumers with peace of mind that files, photos, videos and other data are constantly secure.

JumpDrive S50 The high-capacity JumpDrive S50 includes a new integrated cap design, featuring a protective, sliding cover to protect the USB connector, and a data transfer LED indicator light. The drive also features Microban antimicrobial protection, which is built-in during the manufacturing process to inhibit the growth of bacteria and mould that can cause stains, odours, and product deterioration. Available in 4GB, 8GB, 16GB, 32GB and 64GB capacities and a variety of colours, storing and transferring data is easy and reliable with the JumpDrive S50.

JumpDrive V10
The plug-and-play JumpDrive V10 features a translucent cap that protects the USB connector from damage when not in use and a LED indicator that lights up during data transfer. Consumers can choose the colour and capacity that best meets their needs and style, including the light blue 4GB, blue 8GB, orange 16GB, and white 32GB. With the simple, portable JumpDrive V10, it’s easy to share, store, and transport data, video, music, and photos. As a division of Micron Technology, Inc., Lexar Media is backed by Micron’s industry-leading memory technology, providing consumers with the reliability and award-winning products they have come to expect from Lexar Media. Additionally, all Lexar product designs are tested in the Lexar Quality Labs where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

Availability and pricing
The refreshed JumpDrive product line is available now at leading retailers including Australia Post, Big W, City Software, Dick Smith Electronics, Good Guys, Harris Technology, Harvey Norman, JB Hi-Fi, Kmart, Mac 1, Officeworks, Target, Uni Co-op Book Stores and Lexar.com. Models may vary by retailer

JumpDrive S70 4GB AU$8.95 to 64GB AU$109.95
JumpDrive S50 4GB AU$8.95 to 64GB AU$109.95
JumpDrive V10 4GB AU$8.55 to 32GB AU$54.95

Australian distributors of Lexar products include: Cellnet Group Limited – Ph: 1300 235 563. Scholastic – Ph: 1800 665 774 and WestGroup International – Ph: 1300 130 578.

The Lexar JumpDrive S70, JumpDrive S50, and JumpDrive V10 USB flash drives are compatible with both Mac® and PC systems and come with two-year limited warranties.

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About Lexar
Lexar is a leading global brand of Lexar Media, Inc., a subsidiary of Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar offers industry-leading products in all major flash memory categories, including USB flash drives, innovative backup drives, high-performance memory cards for photography, and all popular form factors of memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information about Lexar products, visit www.lexar.com/au.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

Media contact:
Sam Cox
Hotwire
+61 2 9018 8755
sam.cox@hotwirepr.com.au

©2011 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, JumpDrive, and When Memory Matters are trademarks or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Mac is a trademark of Apple, Inc., registered in the U.S. and other countries. Microban is a registered trademark of Microban International, Ltd. and its subsidiaries. All other brand or product names are trademarks or registered trademarks of their respective holders.