Green Channel

Broadly speaking, there are two main reasons for companies to go green. The first is to reduce energy costs, thereby saving the company money. As one IT executive put it to me recently, "Green computing is all about saving greenbacks."

All datacentre products claiming to be green are not created equal. That's because metrics to determine how green equipment is usually are vendor-driven and measuring energy efficiency can be a chore for network architects.

Measure, measure, measure: It's one of the pieces of advice repeatedly doled out to companies looking to make their datacenters more energy-efficient. Without question, it's a sound suggestion; if you don't know where you're starting from, how do you know where you should go or whether you've made any progress?

The IT industry must smooth the transition path if CIOs are to stop thinking of green initiatives as an inconvenience.

I remember when I started in this industry with IBM, a key sales strategy was to create FUD -- Fear, Uncertainty and Doubt -- in the minds of our customers. The idea was that if we covered prospective customers with a thick layer of FUD, going with the 'big, safe' IBM would be an easy and logical decision. In those days 'no one ever got fired for buying IBM' was the subtle subtext in IT decision making.

Doing the right thing makes sense from a business point of view as well as from an environmental and corporate social responsibility perspective.

You may very well prefer to postpone the task of refreshing your fleet of desktop systems and monitors, an exercise that can be both expensive and time-consuming. But inevitably, machines break down or your needs change, so you have to bite the bullet.

There are many ways to flex your environmental muscles

With all the fanfare for Al Gore, receiving an Oscar, Emmy and the Nobel Peace Prize all in 2007, one would think that global environmental concerns rank No. 1 on the list of "corporate social responsibility."

There are two kinds of people: optimists and pessimists. Sadly, I'm one of the latter. So I wasn't surprised when the vast majority of scientists concluded that human contributions to the buildup of greenhouse gases are a key component of global warming.

The IT industry has a duty to show customers how they can optimise working environments