Green Channel

The high-end data warehousing wars are fast upon us. Vendors are launching ever more scalable DW solutions. And they're delivering them with more aggressive -- and slippery -- performance claims.

Motivated to help the environment as well as their businesses, SMBs are increasingly embracing green practices. One of their primary approaches: employing green technology, according to recently released survey results from KRC Research.

While I applaud any company's attempt to be environmentally responsible and implement "green" projects, I remain skeptical of long-term commitments to green initiatives that don't decrease costs, fatten the bottom line, or polish the organization's image.

Evidence is mounting of a growing cynicism regarding green initiatives within the IT infrastructure space. We may be reaching a point where vendor hype has hit a saturation point and beginning to meet with customer resistance. While there is a genuine concern about data center power consumption, particularly with regard to accommodating increasingly dense technology footprints, the larger concern for most, particularly in the current climate, is controlling costs.

Listening to a lot of the communications flying around at the moment, I can't help but think we're seeing a change in approach to 'green IT' that can only be good for the market and, in turn, the environment.

So you work for a big company that has told you that it's your job to build a big data center in a big city. Good luck! More often than not your job may be impossible, and even where it might be possible today, the window is closing fast.

Broadly speaking, there are two main reasons for companies to go green. The first is to reduce energy costs, thereby saving the company money. As one IT executive put it to me recently, "Green computing is all about saving greenbacks."

Organisations are investing in green computers -- that is, machines that are energy efficient and built in an environmentally responsible manner -- at ever-increasing rates. Sometimes they pay a small premium to do this. Is it worth it? They seem to think so.

All datacentre products claiming to be green are not created equal. That's because metrics to determine how green equipment is usually are vendor-driven and measuring energy efficiency can be a chore for network architects.

Measure, measure, measure: It's one of the pieces of advice repeatedly doled out to companies looking to make their datacenters more energy-efficient. Without question, it's a sound suggestion; if you don't know where you're starting from, how do you know where you should go or whether you've made any progress?

The IT industry must smooth the transition path if CIOs are to stop thinking of green initiatives as an inconvenience.