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Are we there yet? 05 December, 2007 13:53:33
Smaller, lighter and faster has long been the mantra from notebook vendors everywhere - but how much further do we need to go? - +
The year ahead 21 December, 2007 06:47:49
ARN takes a look at some of the industry's top technology and trend predictions for 2008Unified communications and IP telephony, virtualisation and SMB were on the lips of almost every IT vendor this year, but what will be the biggest technologies and trends next year? ARN asked a cross-section of the community for their predictions on what would be hot in 2008. - +
Big boxes, small niches 26 September, 2007 15:16:29
Right up at the pointy end of the market, mega laptops are providing mega margins so long as resellers can target the right customers.
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PC and notebook vendor, Acer, has made its first steps into the developing Netbook category and launched the Aspire One in Australia.
Running on Linux or Windows XP, the Aspire One retails from $599. Acer senior product manager, Henry Lee, said the launch was in response to consumer demand. The vendor recently set aggressive sales targets for its new Netbook during the Computex tradeshow in Taiwan.
"It's a new category of product that will increase in importance over time. Most consumers already have a PC at home and some are looking for a secondary product," Lee said. "Intel's Atom processor allows us to meet the needs of this kind of consumer."
The initial focus for the Aspire One would be retail and education markets, especially in the younger grades, where the sub-kg weight of the Netbook would suit the classroom environment, Lee said.
"We're talking to key schools and also at a department level at the moment to get units into the classroom," he said.
In Q4 Acer plans to release a model of the Aspire One with 3G capabilities built-in.
"With that unit we expect take-up among corporate and travel-heavy customers to increase," Lee said.
The bulk of Acer's channel partners had expressed interest in the Netbook and would have access to it, he said.
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