Sybiz launches marketing initiative for partners

Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.

The Sybiz MarkActive marketing campaign builder is designed to help dealers who don't have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series of worksheets, would help partners formulate marketing campaigns quickly.

It is part of the vendor's broader channel sales and marketing efforts.

"This is the third channel solution we've devised and we've got another two programs in development; one will be launched by the end of the year and the other is still in concept stage," Whalley said.

The other two solutions are Sybiz SalesActive, designed to help a prospect to a quality decision through a dealer as quickly as possible, and The Empowerment Pack, a tool to help accountants with growing clients to manage their software.

Sybiz creates business software solutions targeting organisations of 19-100 staff. The company spun out from Sage in 2004 following Sage's acquisition of parent company, Softline. The vendor has 33 staff.

Sybiz's partner network has grown to around 80 following a push to increase numbers in November of last year.