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Friday | 5 December, 2008
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Blade Servers

Blade Servers
ARN Staff 29 May, 2007 16:24:42
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Greater uptake in A/NZ

The A/NZ market tends to mirror the US quite a bit so the take up here has been stronger than across Asia-Pacific, according to IBM's Dean Janjic. As a percentage of everything IBM sells in the x86 space, blades make up a lot more than 5 per cent - probably closer to 20 per cent but changing quarter to quarter, he said. That number is hockey-sticking but, from a vendor perspective, the focus is to drive the blade market because of the benefits it offers around space, power and cooling. "People have been buying the traditional rack-based servers for about the past 15 years," Janjic said. "Now we are seeing a true paradigm shift where you can fit more things into less space and share the infrastructure."

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“The battle is to be able to ask questions about what infrastructure a customer is using and what their plans are. Never ask what their pain points are because they are not going to tell you.” Maree Lowe, ASI Solutions
“The battle is to be able to ask questions about what infrastructure a customer is using and what their plans are. Never ask what their pain points are because they are not going to tell you.” Maree Lowe, ASI Solutions
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  • “With any new technology it takes a while to filter out to people. They need to see it and run it to understand any nuances. The only way you can do that is to have a place for people to come and take a look at the equipment.” Dean Janjic, IBM
  • “Anybody selling blades needs to realise that we must make the market accept the technology. That means coming together. Let’s build the boxing ring before we start boxing.” Roy Pater, Regal IT
  • “If customers have data centres that are more than five years old we are advising them to look at the infrastructure because we believe it is not able to keep up with the power draw that is required.” Greg Wade, Frontline Systems
  • “The biggest concern is shared connectivity because that limitation could potentially cause some pain to the clients.” Steven Boi, Dimension Data
  • “From a power perspective, I would have to question whether you really save on air conditioning. That’s an area we find a real challenge, and it’s true in most data centres so we are not alone.” Gordon Cooper, Kaz Group
  • “The biggest problem is that most sales staff cannot articulate where a customer’s pain is and what they are doing currently. Nobody wants to spend a couple of hours listening.” Ian Thomas, Tardis Services
  • “The battle is to be able to ask questions about what infrastructure a customer is using and what their plans are. Never ask what their pain points are because they are not going to tell you.” Maree Lowe, ASI Solutions
  • “Our implementation was around server containment, consolidation of our environment and ease of management but only for certain applications. Core applications that run sales, distribution, warehousing and so on will stay on Unix platforms.” Stuart Ellis, Ingram Micro
  • “We find there are a lot of organisations out there that look at blades or virtualisation. They don’t actually link them together.” Phil Sargeant, Gartner
  • “At one stage we had a moratorium on selling blades because of the complexities and huge issues around management. But now they definitely have a place.” Mark Gluckman, Regal IT
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