When a monitor becomes a TV

Tuning in

Monitors with a built-in TV tuner are not a new phenomenon but they are being repackaged as a consumer product after early sales into specific verticals like broadcasting.

Samsung, LG and Philips have dominated sales to date but recent entrants have included Sony and BenQ. Increased competition should improve consumer awareness and drive greater demand.

Last year, the sweet spot was for models with 15- or 17-inch screens but the trend for slightly larger monitors this year. Vendors are squaring up to do battle in the 17- to 20-inch space.

Sales to date have been split fairly evenly between the CE, IT and mass merchant channels. Larger screens with PC functionality can be sold in conjunction with Media Center Edition.

The early adopters have typically been men under 40 with high disposable incomes. But vendors are reporting some interest in the SOHO market and new opportunities in high-end home design.