Please wait while the page is being loaded Skip this advertisement >
Wednesday | 8 October, 2008
ARN
Yahoo defends Google deal to shareholders
Yahoo sent a letter to its shareholders defending its search advertising deal with Google.
Agam Shah (IDG News Service) 26 June, 2008 10:03:31

Additional Resources
ARN Library

Newsletter Subscription

Sign up for our ARN newsletters!
The premier provider of daily news to the IT channel, covering business, technology, products, and services.
RSS Feeds

Yahoo on Wednesday sent a letter to its shareholders justifying its deal with Google, saying it will enhance the company's profitability and provide more shareholder value than the offer put forth by Microsoft to invest in Yahoo's search business.

The deal with Google will generate US$250 million to US$450 million in incremental operating cash flow for Yahoo in the first year, Yahoo Chairman Roy Bostock and CEO Jerry Yang wrote in the joint letter.

Microsoft's offer to buy Yahoo's search business for $1 billion and invest another US$8 billion required Yahoo to commit to a 10-year exclusive arrangement that "would have made us dependent on Microsoft for all of our search business," Bostock and Yang wrote.

It would also have given Microsoft a powerful role in determining Yahoo's future, including the right to veto the sale of Yahoo, they wrote.

Microsoft announced an unsolicited offer to buy Yahoo on February 1 for US$44.6 billion. Yahoo's board rejected that offer, saying it undervalued the company. Microsoft increased its offer to US$47.5 billion, but on May 3, Microsoft abandoned talks after the two sides failed to agree on a price.

At the time, investors criticized Yang and Yahoo's board for allegedly not negotiating in good faith and failing to look out for shareholders' best interests.

Since then, Microsoft has repeatedly denied an interest in acquiring all of Yahoo, but offered to buy Yahoo's search advertising business. Those negotiations fell through. Yahoo instead signed a deal with Google to outsource part of its search ad business.

Under the deal with Google, Yahoo will run sponsored search ads supplied by Google alongside Yahoo's search results. Google will pay Yahoo a fee based on revenue from click-throughs generated by Google's ads on Yahoo.

Market Place

ARN Member Login

 
Panel Sessions
  • ARN Panel Sessions: Day 3

    The last of our panel sessions recorded live at CeBIT 2008. Today, the topic is storage. Data is growing at an enormous rate, so what does the future hold?

Play
ARN news
  • Weekly Tech News Update: 7th October, 2008

    This week we're coming to you from the Ceatec show in Japan. It's a showcase for gadgets and gizmos galore from all of Japan's biggest electronics companies and this week we're going to be showing you the best of what the show has to offer.

Play
Channel Watch
  • Brian's bloopers

    It takes a long time to produce an episode of Channel Watch. Maybe you'll understand why after watching this...

Play
Business Continuity & Disaster Recovery Zone

When an IT disaster occurs, how handy it would be to push a button and start again as if nothing had happened.
Discover and learn more about CA XOSoft today.
ARN Vendor Directory
ARN Library

WebCentral boosts Security and Reliability with Windows Server 2008

WebCentral, Australia's largest web and application hosting company, relies on Microsoft Windows Server 2008 to deliver the security, manageability and reliability their customers require.

Sponsored Links