Click here for case studies, whitepapers and other useful vendor content Newsletter Subscription
Yahoo on Wednesday sent a letter to its shareholders justifying its deal with Google, saying it will enhance the company's profitability and provide more shareholder value than the offer put forth by Microsoft to invest in Yahoo's search business.
The deal with Google will generate US$250 million to US$450 million in incremental operating cash flow for Yahoo in the first year, Yahoo Chairman Roy Bostock and CEO Jerry Yang wrote in the joint letter.
Microsoft's offer to buy Yahoo's search business for $1 billion and invest another US$8 billion required Yahoo to commit to a 10-year exclusive arrangement that "would have made us dependent on Microsoft for all of our search business," Bostock and Yang wrote.
It would also have given Microsoft a powerful role in determining Yahoo's future, including the right to veto the sale of Yahoo, they wrote.
Microsoft announced an unsolicited offer to buy Yahoo on February 1 for US$44.6 billion. Yahoo's board rejected that offer, saying it undervalued the company. Microsoft increased its offer to US$47.5 billion, but on May 3, Microsoft abandoned talks after the two sides failed to agree on a price.
At the time, investors criticized Yang and Yahoo's board for allegedly not negotiating in good faith and failing to look out for shareholders' best interests.
Since then, Microsoft has repeatedly denied an interest in acquiring all of Yahoo, but offered to buy Yahoo's search advertising business. Those negotiations fell through. Yahoo instead signed a deal with Google to outsource part of its search ad business.
Under the deal with Google, Yahoo will run sponsored search ads supplied by Google alongside Yahoo's search results. Google will pay Yahoo a fee based on revenue from click-throughs generated by Google's ads on Yahoo.
ARN Member Login
When an IT disaster occurs, how handy it would be to push a button and start again as if nothing had happened.
Discover and learn more about CA XOSoft today.
Multimedia Technology signs exclusive National distribution agreement with Freecom 07 October, 2008 14:30:00
Symantec State of Spam Report - October 2008 07 October, 2008 11:58:00
AIIA to Reward Sustainability and Green IT Champions at the 2009 iAwards 07 October, 2008 11:56:00
WD Unveils Affordable, High-Capacity Network Storage For Small Offices And Homes 07 October, 2008 11:40:00
Yellowfin Achieves BI Success with Asia Pacific Telcos 07 October, 2008 09:46:00
WebCentral boosts Security and Reliability with Windows Server 2008
WebCentral, Australia's largest web and application hosting company, relies on Microsoft Windows Server 2008 to deliver the security, manageability and reliability their customers require.









