Brightpoint Australia Launches a New and Improved Online Platform

Brightpoint Australia (Pty.) Limited, a subsidiary of Brightpoint, Inc, a leading global distributor of wireless devices and provider of customized logistic services to the wireless industry, today unveils an online platform with a new look and feel for their customers. This new application offers users a better platform for information and more intuitive layout to assist clients and staff.

“Based on customer feedback, we commenced a project to upgrade Brightpoints’ online offering”, said Felix Wong, Managing Director, Brightpoint Australia. “In order to offer a premium service, we upgraded all our hardware and software to the latest standards and then designed the visible content. These new enhancements are designed to support customers enabling them to access information while making it easier to conduct business.”

Some of the new features include simplified logins where users can choose their own passwords, an order tracking system for all customers regardless of how the order is placed with online visibility of backorders, shipped orders and links to freight information. This new platform also offers an enhanced search function, copies of invoices, a promotional area and an improved ‘Help’ and ‘FAQ’ section.

In addition is a product ‘Matrix’ for all handsets and devices with all associated accessories being available in the product view section – both with an ‘add to cart’ function.

To view this new and improved online platform please visit www.brightpointonline.com.au

Note to Editor

If you would like to set up an interview with Felix Wong or require any further information, please contact Sarah on 02 9212 3848 or sarah@kinetics.com.au

About Brightpoint

Brightpoint, Inc (NASDAQ:CELL) is a global leader in the distribution of wireless devices and in providing customised logistic services to the wireless industry. In 2006, Brightpoint handled 53.5 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customisation, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Additional information about Brightpoint can be found on its website at www.brightpointonline.com.au In Australia, Brightpoint employs more than 160 people at its headquarters in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.