Locations
Head office	95 Derby St Silverwater NSW 2128 Australia
Contact Details
Point of Contact
Web site	http://www.protac.com.a...
Phone	Sydney: 02-87488888, Melbourne: 03-95607188, Perth: 08-92442888
Email	sales@protac.com.au
Branches
Australia	Silverwater, NSW Clayton, VIC Osborne Park, WA
New Zealand	Auckland
Staff
Number of staff	70

Protac International Computers

Protac is a well-established and reputable computer hardware distributor in Australia and New Zealand. The Australian operation was established in 1996. Since then, Protac has been recognized by the industry as one of the leading suppliers providing high quality of products and services to the IT channel. Currently the company has four offices/warehouses located in Sydney, Melbourne, Perth, and Auckland. Protac is not only well-known as the sole distributor for Chimei LCD monitors and ECS motherboards, the company also supplies good quality of graphics cards, sound cards, ADSL modems, TV tuner cards, DVD media, mice, keyboards, cases, and networking products from other major manufacturers in Taiwan under Protac’s own exclusive brand EXCEL. Particularly, the EXCEL notebook computer is configured locally and has become a well-known local brand competing with international brands in the marketplace. Aiming to provide one-stop buying facility to all the resellers in Australia and New Zealand, Protac constantly sources new products to add into its existing product range. Recently, Protac is heavily engaged in marketing of GeCube and Sparkle Graphics cards as well as Apogee and Kingmax memory modules. A major advantage of doing business with Protac is its ability to provide customers with highly reliable and good quality products at the competitive prices, backed by consistently high levels of services. Protac is continuously reviewing the prices, services and expanding its distribution network, in order to meet customers’ growing demands on computer products.

Vendors: A4 Tech, AMD, Apogee, Brother, Cameo, Chaintech, Chimei, Clevo, ECS, Fujitsu, GeCube, Intel, Kingmax, Ozaki, PTI, Sparkle, TwinHan

Core Competencies:
Rapid order processing system provides the shortest waiting time to dealers national wide for all types of computer components and notebooks. Adding new products constantly to help resellers getting better margins. Professional product knowledge is provided by the well-trained sales team to ensure resellers adopting products with latest technology. Fast technical supports and warranty service to minimise the downtime, so dealers are able to do more business to maximise their profits.

Market Differentiator:
Cost effective products are tailored to ensure dealers trade profitably.

Channel Programs:
Point of sale materials, reseller seminar, joint marketing activities, magazine and radio adverts, consumer events.

Value-added services:
Promptly technical service and customer care. Direct technical supports from manufacturers.

Credit facilities:
COD, credit term to approved dealers

Web site:
www.protac.com.au, www.chimei.com.au