Locations
Head office	Unit 20, 39 Herbert Street St Leonards NSW 2065 Australia
Contact Details
Point of Contact	Gavin Troxler Sales and Marketing Director
Web site	www.simms.com.au
Phone	1800 800 703
Email	gtroxler@simms.com.au
Branches
Australia	St Leonards, NSW Newmarket, QLD Brooklyn, VIC East Victoria Park, WA
Staff
Number of staff	65

Simms International

At Simms International, it is our absolute focus on a small, select group of vendors that sets us apart.

Since our beginnings in 1995, we have established ourselves as a trusted member of the IT channel, forging relationships with world-leading vendors, including Kingston, Apple, Fuji, Bose, Elgato, STM, Western Digital, VMware and FileMaker.

We see ourselves as an extension of our vendors, constantly seeking innovative ways to develop the market and create more opportunities for our channel partners.

It is this specialised focus which affords our people the knowledge and expertise to deliver a unique range of services, extending from consultative selling, tailored marketing programs and comprehensive tech support through to product management, advanced inventory and logistics management. We also invest heavily in quality programs such as ISO 9001:2000 and other initiatives to improve service levels.

Our on-going investment in reliable, flexible infrastructure and systems is a critical component of our service delivery, but our biggest strength is our people – dedicated specialists who are enthusiastic about what we do and who embody our corporate values of innovation, laughter, passion, courage, caring and professionalism.

Simms International was the first Australian IT company to achieve Investors In People accreditation in 2003, enabling us to attract and retain talented people who share a common purpose.

The success of our approach can be seen in our solid reputation for outstanding service and support, demonstrated through long-term relationships with high-profile vendors, our strong financial position and the satisfaction levels of our vendors, channel partners and staff.

Vendors: Apple, Bose, Elgato, Filemaker, FujiFilm, Kingston, Microsoft, SanDisk, STM, VMware, Western Digital

Market Differentiator: At Simms International, we possess the focus to develop markets for our vendors, and create more opportunities for our channel partners.

Channel Programs: Kingston Corporate Partnership Program

Value-added services: Consultative Sales Our people maintain an absolute focus on a small select group of premium vendors. Because of this we can provide a highly skilled and knowledgeable sales team; deliver business development support with end-user customers; develop tailored sales tools to expand business; conduct extensive product & sales training; and maintain an intimate understanding of our customers' business. Marketing Partner marketing programs for vendors and customers; promotions, incentives, POS, catalogues, direct mail, and merchandise for resellers and end-users. Tech Support We have a fully functional service division offering tech support across all vendors. Unlike any other Australian distributor, we offer end-user and whole of channel tech support on the complete range of Kingston Technology products. We are also an Authorised Apple Gold Service Provider

Credit facilities: 30 days from invoice, COD, credit card.

Web site: www.simms.com.au

Web site functionality: simmsDirect e-commerce website will save you time so you're free to focus on business. Features include real-time pricing and availability, fast orders, backorder ETAs, account information, online returns, ETA tracking, selection of shipping methods, transaction history, bulk order upload, account information, vendor zone, lodge online returns, manage your profile, favourites list and order tracking. To register for SimmsDirect visit www.simms.com.au.