Aria Technologies

Aria Technologies is the leading Australian distributor of some of the world’s most popular and advanced unified IP communication solutions from LG-Ericsson. Aria partners with leading global manufacturers to provide full local engineering support and training to 200 plus channel partners throughout Australia, as well as stocking a full range of new systems and spare parts to meet market demands quickly.

Aria’s philosophy is simple: limit distribution to ‘best in class’, with the most appropriate fit to the proposed markets, and back those products with highly-skilled, comprehensive sales and engineering support including ongoing technical training for our partners.

Our LG-Ericsson range delivers unified communication solutions that meet the needs of most Australian businesses, whether the requirement is for a small to medium sized business or an enterprise customer.

Aria is supplier of Australia’s top selling system in the 0-100 port market and commands dominant market-share (51%) for systems supplied to Australia’s largest carrier Telstra, which are marketed under the Telstra brand. Aria also derives a benefit from a strategic partnership with Macquarie Telecom, Australia’s leading business only integrated Hosting and Telecommunications company. These relationships ensure Aria’s cutting edge IP and Unified Communications solutions are seamlessly bundled with carriers Voice and Data services.

Aria Technologies distributes and supports LG-Ericsson systems throughout Australia, the Pacific and Sub Saharan Africa. Our philosophy of Brand enhancement and protection by providing exceptional levels of Channel support has resulted in major penetration of the IP communications market and dominant market-share within the Telstra Business Systems program.

Aria provides the following value as the manufacturer’s representative to the current Channel and carriers it partners with:
• Customer Service
• Logistics Support
• Sales Support
• Marketing Support & Programs
• Product Management Support
• National Engineering Services
• Repairs/Turnaround Facilities
• Demonstration Facilities
• Certified Training Courses

Aria Technologies is a wholly owned Australian company with presence in Melbourne, Sydney, Brisbane, Perth and Johannesburg, with over 200 Channel Partners located throughout Australia, Pacific and Sub-Saharan Africa. Aria Technologies is LG-Ericsson’s largest global distributor. In recent years Aria Technologies has won top international recognition as a LG-Ericsson Platinum Distributor and in 2008 and 2009 was awarded “Global Distributor of the Year”, against distributors covering 53 countries including USA, UK, Germany, Spain, Italy and Sweden to name but a few. In 2010, Aria Technologies was named APAC Distributor of the Year. Aria Technologies’ success in gaining these awards were due to a number of factors including sales growth, product testing and approval processes, product support, marketing programs, dealer training and support infrastructure and brand protection policies. These awards also reflect the strength and competence of Aria Technologies Channel Partners.

Aria is supplier of Australia’s top selling system in the 0-100 port market and commands dominant market-share (51%) for systems supplied to Australia’s largest carrier Telstra, which are marketed under the Telstra brand. Aria also derives a benefit from strategic partnership with Macquarie Telecom, Australia’s leading business only integrated Hosting and Telecommunications company. These relationships ensure Aria’s cutting edge IP and Unified Communications solutions are seamlessly bundled with carriers Voice and Data services.

As Aria continues to broaden their product and solution portfolio, their distribution model will evolve to ensure we meet the changing needs of the Australian, Pacific and Sub Saharan markets. With premium solutions, professional technical services including continuing sales and technical training programs, dedicated business development managers, efficient logistic systems and innovative marketing support, Aria will continue to deliver high levels of support to their channel partners.

Aria Technologies offers comprehensive sales, product and technical training by certified specialists, with the support of incentive based sales and marketing campaigns. We offer support, dedicated training programs with demonstration facilities and support desk teams.

Our marketing department conducts regular channel surveys to their channel focusing on continuously improving their communication and campaigns that will assist in lead generation, and channel feedback.

• Aria Technologies annually fund, book, promote and organize channel forums, sales conferences, exhibitions and road shows.
• Continuously develop and update the design/print/distribution of sales collateral (Brochures, POS material, Promotional Items etc)
• Design, fund and orchestrate joint and individual marketing campaigns with Channel &/or Carriers
• Organize and provide stand materials/equipment for promotions, road shows, trade shows, Channel forums etc.
• Initiate and administer Channel loyalty reward programs
• Sales training programs for Channel
• Technical training programs for Channel
• Technical Certification of technical staff
• Technical support for Channel (1800 Help-Desk service or via Web)
• Customer requirement fulfilment
• Customer/Channel presentations and demonstrations
• Develop and administer fast-quote pricing and dimensioning tool
• E-commerce access for Channel (stock, orders – received/picked/dispatched, account status, available credit, delivery time, delivery trace etc)
• Public Website / Partner Only Secure Portal for online support and product information

Aria Technologies provides the following value as the manufacturer’s representative to the current Channel and Carriers it partners with:
Logistics
• 2 months stock holding
• Bar-coded serial number recording for product trace & warranty purposes
• Automated electronic notification of order dispatch (itemized) to Channel
• E-commerce access for Channel (stock, orders – received/picked/dispatched, account status, available credit, delivery time, delivery trace etc)
Sales
• Dedicated Regional Sales Managers
• Channel evaluation and appointment
• Initial and ongoing sales and product training
• Monitor overall Channel performance
Marketing
• Aria Technologies annually fund, book, promote and organize channel forums, sales conferences, exhibitions and road shows.
• Continuously develop and update the design/print/distribution of sales collateral (Brochures, POS material, Promotional Items etc)
• Design, fund and orchestrate joint and individual marketing campaigns with Channel &/or Carriers
• Initiate and administer Channel loyalty reward programs
• Develop and administer fast-quote pricing and dimensioning tool
Pre-Sales Solutions Architects
• IT network evaluation
• System/network design
• Customer requirement fulfilment
• Customer/Dealer presentations and demonstrations
Engineering Services
• Technical training for Channel Partners
• Technical Certification of Channel Partners technical staff
• Technical support for Channel Partners (1800 Help-Desk service or via Web)
• CRM fault recording and tracking
• Referral of level 4 faults to manufacturer
• Inter-op testing of peripheral products
• ACA testing/certification of peripheral products
• Remote diagnosis of system faults
• In-lab replication of site situations
• Fix recommendations
• On-site support if required to rectify issues
• Pre-configuration of systems if requested
• Pre-programming and testing of systems if requested
Repairs/Turnaround
• Repairs turnaround process (EFD) – same-day dispatch of reported faulty items
• Warranty turnaround – same day
• Warranty offering to Channel Partners – 13 months from ex-store date
• Managed outsourced repair

Credit facilities are only offered to approved Channel partners. Up to 60 days credit account for Channel may be provided subject to approval.

Aria Technologies public website (www.ariatech.com.au) provides extensive information on our company, products, services promotions and latest news.

Aria Technologies have an e-commerce portal which provides real time information on stock availability, status of account and order status.

Aria Technologies have a channel portal (www.ariatech.com.au/partners) which provides the latest information on products and product updates, technical information, technical training course information and registration, sales training course information and registration, sales collateral, presentations, brochures, case studies, fast quote tools, user guides, product releases, services and promotions.