Distributor Directory

Bluechip Infotech


Company Profile

Bluechip Infotech, established in 2001, focuses on delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we are able to back our commitment to service through localised support.

The Key to Bluechip’s success is in our strategic implementation of the latest technology, broad access of IT channels and markets driven, highly motivated sales team. Thus we guarantee full comprehensive understanding of products and target markets allowing us to provide cost effective solutions to our partners,

Bluechip Infotech has a long and successful history dealing with the SMB and Education through our channel partners. Our value is that we bring the Channel and Vendors together to provide solutions through cooperation. We are a continually evolving company that continues to work hard in its traditional distribution market to consolidate and improve its position, but one that is looking to develop new market and partnerships with customers and Vendors, locally and overseas, to help growth and diversification.

Why Partner with Bluechip?

Our business is about providing IT services to customers and our most valuable assets is our staff, people is the centric of our business,
technology and products are just tools. We understand what our customers’ needs and we find a solution for them.

Partnership is the key successful element of our business. Many of our channels partners, IT consultants rely on us to provide them with the delivery of latest IT products, training to their staff, and marketing to their customers. We work closely with our vendors to delivery their products, services to our broad channels partners.

Our passion for the IT technologies keep us in the business for the past 12 years. We started with supplying PC components and peripherals to IT channels and we evolve over the years with many of our channels partners who share the same passion with us.
From components to systems, from storage to networking, we are now working on providing virtualization solutions to our channel partners.

Our Aim
• To exceed customer expectations of us as a truly national distributor of strategic products.
• To build long term customer and supplier business relationships.
• To provide value for money products, customer service and support.
• To make it easier for resellers to do business with us.

Number of Staff



Audio-Visual, Cloud Computing, Components, Digital Imaging and Presentation, Monitors, Networking, Network Management, Operating Systems, Power Protection, Printer Consumables, Printers, Security, Servers, Software, Storage, Telecommunications, UPS, Video conferencing, Virtualisation, Workstations, PCs, Notebooks

Core Competencies

The distribution of an extensive range of Technology: Notebooks , Server and PCs. Storage solutions and Power protection, Disaster Recovery (DR) networking solutions, Virtualization, AV Solutions, IP Surveillance

Market Differentiators

Our objective is to offer our resellers all the tools necessary to enhance and develop their business via the online facilities we have carefully developed over the years, with key emphasis on information flow. Our e-commerce site is a vehicle to:
• Advertise, position and promote the products that we distribute
• Provide electronic applications and RMAs
• Provide an XML data link to all our products for automated product lists.
• Offer an ongoing incentive program

Channel Programs

Valued Partner programs, store representation, co-op marketing, in-house product training, vendor programs

Value-Added Services

We offer dedicated Sales account and Business development Managers, E-Commerce and online tools, incentive programs.

Credit Facilities

COD, 14 – 30 days from invoice on prior approved credit account. Credit Card, Cash, Cheque, EFT, Moneytech Dealercard.

Website Functionality

The Bluechip Infotech website www.bluechipit.com.au is a valuable sales and informational tool designed to offer our resellers a functional online service that is both fast and easy to navigate. Our objective is to offer our resellers all the tools necessary to enhance and develop their business as well as provide a vehicle to:
•Advertise, position and promote the products that we distribute
•Directly link to our vendors’ sites
•Provide online details of order status, invoice history, tracking deliveries and account history.
•Ensure 24-hour online ordering via secure link
•Emailed notifications of the purchase orders
•Provide a downloadable customised price list

Resellers Sought

Resellers, Retailers, Vertical Market VARs and System Integrators.


Silverwater, New South Wales
Bayswater, Victoria
Dulwich, South Australia
Osborne Park, Western Australia
Underwood, Queensland


CAIR Centre Hotline
Phone: 1300 72 74 74
Fax: 1300 78 48 48
97 Derby St
Silverwater, New South Wales, 2128
Phone: 0287458400
NSW Sales team
97 Derby St
Silverwater, New South Wales, 2128
Phone: 0287458400
QLD slaes team
21 Smallwood Street
Underwood, Queensland, 4119
Phone: 07 3421 8400
VIC Sales Team
4 Nicole Close
Bayswater, Victoria, 3153
Phone: 03 8720 9800
WA Sales team
5A Carbon Court
Osborne Park, Western Australia, 6017
Phone: 08 9492 8500
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