• Author:
  • Fitton, Laura
  • Gruen, Michael
  • Poston, Leslie
• Subject:
  Internet Guides & Online Services
• Published by:
  John Wiley & Sons Inc (US)
• Published:
  19/06/2009
• Price:
  $32.99
• <  Buy this book  >

Twitter can boost your business and marketing efforts, and this guide shows you how

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.

You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers

• The basics of signing up and creating tweets
• Following other users and adding followers to your own tweets
• Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices
• Strategies for enhancing business communication, marketing, and networking opportunities with Twitter

Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.

Laura Fitton: Laura “@Pistachio” Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.

Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006–2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup.

Leslie Poston: Leslie Poston is passionate about helping people and businesses fi nd their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.

Foreword.

Introduction.

Part I: Twitter? Like Birds Do?

Chapter 1: Sharing Your Thoughts, 140 Characters at a Time.

Chapter 2: Hello, Twitter World!

Chapter 3: Stroll Around the Grounds: A Tour of the Twitter Interface.

Chapter 4: Using Twitter Wherever You Think Best.

Part II: Joining Your Flock on Twitter.

Chapter 5: Tweeting It Up.

Chapter 6: Who’s Using Twitter.

Part III: Twittering in High Gear.

Chapter 7: Tricks of the Twitter Gurus.

Chapter 8: Twitter Minus Twitter.com.

Chapter 9: Embracing the Twitter Ecosystem.

Part IV: Knowing Why We Twitter.

Chapter 10: Finding Your Tweet Voice.

Chapter 11: Twitter for Business.

Chapter 12: The Social Side of Twitter.

Chapter 13: Changing the World, One Tweet at a Time.

Part V: The Part of Tens.

Chapter 14: Ten Twitter Tools.

Chapter 15: Ten Useful Twitter-Based Services.

Chapter 16: Ten Cool Ways to Use Twitter.

Glossary.

Index.