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The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

Biography

Kimberly Rufer-Bach founded and operates The Magicians (www.themagicians.us), one of the oldest and most innovative content-development companies in Second Life. She has worked with NASA, British Council, University of California Davis Medical center, and Wiley Publishing, Inc. Kim also coauthored Creating Your World: The Official Guide to Advanced Content Creation for Secong Life, also from Wiley.

Table of Contents

Part 1: How Your Organization Can Use Second Life.

1. What You Can Do with the Second Life Grid.

2. Teach and Train.

3. Government Agencies on the Second Life Grid.

4. Nonprofits Reach Out.

5. Conduct Business.

Part 2: Cultural Fusion: Your Organization and the Second Life Grid.

6. Navigate Second Life.

7. Understand Second Life.

8. Keep Up with Current Events.

Part 3: Doing Real Work in a Virtual World.

9. Manage Your Infrastructure.

10. Set Up a Virtual Office.

11. Market Your Product.

12. Run an Event.

13. Select a Solution Provider.

14. Work in Teen Second Life.

15. Resources.

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