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Starting an eBay Business for Dummies, 3rd Edition

eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you’ll want to know.

More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally.  Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to:

  • Attract more bidders to your auctions
  • Set up a professional business
  • Find out what sells and what doesn’t
  • Increase bidder confidence with strong listings
  • Price your items to sell
  • Reduce your costs by shipping more efficiently
  • Work with a PayPal account and collect your money
  • Understand legal issues such as taxes and licenses
  • Keep appropriate records
  • Improve your image with outstanding customer service

Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she’ll give you the confidence you need to become an eBay entrepreneur.

Biography

With over a million copies of her books in print, Marsha Collier is the top-selling eBay author. She also teaches at eBay University events and is an eBay PowerSeller.

Table of Contents

Introduction.

Chapter 1: Launching Your Business on eBay.

Chapter 2: The Finer Points of eBay Selling.

Chapter 3: Cool eBay Tools.

Chapter 4: Safe Selling Equals Profitable Sales.

Chapter 5: Expanding Sales with an eBay Store.

Part II: Setting Up Shop.

Chapter 6: Finding Merchandise to Up Your Profits.

Chapter 7: Pricing Your Items to Sell.

Chapter 8: Establishing a Base of Operations: Your Web Site.

Part III: Business Is Business — Time to Get Serious.

Chapter 9: Software Built for Online Auctions.

Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales.

Chapter 11: Setting Up Listings That Sell.

Chapter 12: Providing Excellent Customer Service.

Chapter 13: Working Your PayPal Account and Collecting Your Money.

Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money.

Part IV: Your eBay Back Office.

Chapter 15: Getting Legal: Understanding Taxes and Licenses.

Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay.

Chapter 17: Building an eBay Back Office.

Part V: The Part of Tens.

Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits.

Chapter 19: Ten Other Places to Move Your Merchandise.

Part VI: Appendixes.

Appendix A: Glossary.

Appendix B: The Hows and Whys of a Home Network.

Index.

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