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Information Quality Applied: Best Practices for Improving Business Information, Processes, and Systems

How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.

  • Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas
  • Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures
  • The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance
  • The author includes templates that readers can put to immedate use for modeling their own quality initiatives
  • A Companion Web site provides templates, updates to the book, and links to related sites

Table of Contents

Foreword.

Introduction: Business Excellence through Information Excellence.

Part I From Information Crisis to Business Excellence through Information Excellence.

Chapter 1 Process and Business Failure: The High Costs of Low Quality Information.

Chapter 2 The ABCs of the TIQM Quality System for Total Information Quality Management.

Part II The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management.

Chapter 3 Implementing and Sustaining an Effective Information Quality Environment.

Chapter 4 The Step-by-Step Guide to Assessing Information Product Specifications and Information Architecture Quality.

Chapter 5 The Step-by-Step Guide to Assessing Information Quality.

Chapter 6 The Step-by-Step Guide to Measuring Costs and Risks of Poor Quality Information.

Chapter 7 The Step-by-Step Guide to Improving Information Process Quality.

Chapter 8 The Step-by-Step Guideto Data Correction and Controlling Data Redundancy.

Part III Information Quality Applied to Core Business Value Circles.

Chapter 9 Information Quality Applied to Customer Care: “Prospect-to-Valued-and-Valuable-Customer”.

Chapter 10 Information Quality Applied to Product Development: “Product-Idea-to-Product-Retire”.

Chapter 11 Information Quality Applied to Supply Chain Management: “Forecast-to-Satisfied-Customer”.

Chapter 12 Information Quality Applied to Financial and Risk Management: “Budget-to-Profit”.

Chapter 13 Information Quality Applied to Internet and e-Business Information: “e-Surfer-to-Satisfied-e-Customer”.

Chapter 14 Information Quality Applied to Document & Knowledge Management: “Words-to-Wisdom” and “Ideas-to-Innovation”.

Chapter 15 Information Quality Applied to Information Management and Information Systems Engineering.

Chapter 16 The Journey Is the Key to Success.

Endnotes.

Index.

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