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Enterprise Guide to Gaining Business Value From Mobile Technologies

  • This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams
  • Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance
  • Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization
  • Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution
  • Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio

Biography

ADAM KORNAK is currently employed by Microsoft Corporation and he specializes in mobility solutions and strategy for the financial services industry. He has over 14 years of experience in the field of information technology and systems design. Adam has previously written a number of books and articles and is the lead author of CGE&Y's Guide to Wireless Enterprise Application Architecture (Wiley).


JORN TEUTLOFF is President of JV-Global, LLC, a professional services firm based in Los Angeles. He is co-author of CGE&Y's Guide to Wireless Enterprise Application Architecture (Wiley).


MICHAEL WELIN-BERGER is Mobile Business Director at CGE&Y, helping large clients implement mobile solutions. He is based in Stockholm, Sweden.

Table of Contents

Acknowledgments.

About the Authors.

Foreword.

Part 1: Introduction to Mobile and Wireless Technologies.

Chapter 1: Wireless and Mobility Defined.

Chapter 2: The Driving Forces of Mobile’s Growth.

Chapter 3: Mobile Devices Showcase.

Chapter 4: Wireless Networks Overview.

Part 2: Opportunity Identification and Case Studies.

Chapter 5: The Value Web Framework.

Chapter 6: The Wireless Value Web.

Chapter 7: The Three Functional Domains.

Chapter 8: Communication.

Chapter 9: Information.

Chapter 10: Commerce.

Chapter 11: Microsoft and CGE&Y Case Studies.

Part 3: Strategy Formulation and Implementation Methodology.

Chapter 12: Developing a Mobile/Wireless Solution.

Chapter 13: Methodology for Building the Solution.

Appendix A: Industry Associations.

Appendix B: Useful URLs.

Appendix C: Glossary.

Index.

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