Stories by: Angela West

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Why your business still needs newsletters 04 May, 2012 22:02:00

Marketing gurus pushed email newsletters hard back in the days before social networking. If you believe everything you read online these days, you'd think that Facebook, Twitter, Google+, and other Web 2.0 services have left such vehicles in the virtual dust. Not so. Nor has the scourge of spam destroyed newsletters' effectiveness. Email marketing still achieves huge results--and pairing an effective email newsletter with a social media campaign can snag many more customers for your business than relying on social media alone.
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PayPal payments keeps shoppers on your website 05 April, 2012 08:22:00

PayPal's major drawback for small businesses has been that customers need to leave the website they're shopping on to process a payment. Starting today, however, the new PayPal Payments system will let you keep customers on your website while they're completing a purchase.
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Groupon Offers Free Scheduler for Small Businesses 21 March, 2012 09:54:00

Managing appointments, cancellations, and no-shows can be tough for a very small business to manage. Groupon is offering a free scheduling tool that you can easily add to your website. Groupon Scheduler has been running for a few months as a perk for merchants running a Groupon deal, and it's now available to any small business in the United States and Canada excluding Quebec.
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Skype launches GroupMe for Windows Phones 01 March, 2012 03:10:00

Skype this week launched the GroupMe app for Windows Phone, following its August acquisition of the tool that enables free, real-time group texting. GroupMe lets you communicate instantly with up to 25 colleagues using chat, photos, and location sharing.
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Monitor your office from your smartphone or tablet 18 February, 2012 02:58:00

If you have an office or a retail store, you may also have a security system that to alert you and the police in case of a break-in--or a webcam set up to monitor your business in your absence. But the capabilities of security systems go much further than they did even a few years ago, letting you monitor your business from a smartphone or tablet.
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More businesses will choose Mac over Windows: Report 11 January, 2012 09:19:00

While Windows-based PCs are expected to continue dominating the workplace through 2013, Apple products will "storm the corporate hardware market", according to Forrester Research. And the push will largely come from the bottom up rather than top-down, eroding market share from Windows PCs.
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Eight easy ways to green your business 31 December, 2011 10:00:00

Greening your business has short-term effects that will save you money, let employees breathe better, and maybe even help land you a few more customers. These tips, sites, and kits can help your business go green for 2012.
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Five tips for your 2012 social media strategy 29 December, 2011 08:34:00

Whether you run a business employing one person or work for a corporation of 250,000, you’ll need a social media strategy for 2012. As more people embrace Twitter, Facebook, Google+, and other networks, it’s time to make social media an integral part of your marketing strategy.
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Twitter Redesign Could Knock Out Third-Party Apps 16 December, 2011 10:56:00

Twitter announced an update to its mobile client last week that may render third-party, multi-account Twitter clients obsolete. Third-party Twitter mobile apps have always been a few steps ahead of Twitter when it came to ease of use and features, but that will no longer be the case.
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Comparison: Twitter, Facebook, Google+: Which business page is best? 10 December, 2011 09:39:00

In the past two months alone, Twitter and Google+ have added company pages, following in Facebook's footsteps. The usefulness of each service depends on your company's needs, but to help you prioritize your efforts, here's what each has social network has to offer companies looking to engage with the public.
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How PayPal almost cancelled Christmas 07 December, 2011 13:05:00

Internet darling, Regretsy, is a site and community built around poking fun at strange and weird offerings on the handmade goods site Etsy. Regretsy is also known for its charitable funding efforts, which have helped Etsy sellers in need and charities to the tune of over $100,000 since 2009.