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Stories by: Kim Woodbridge

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    GUIDE: How to make a Facebook page for your small business 21 September, 2011 00:33:00

    If you own a small business, having a Facebook page lets you reach individuals among the 500 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services.
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How should 2011 be approached by channel businesses?

With caution - there are too many factors at play
With confidence - the GFC is over and the recovery is well in place
With trepidation - things are about to start getting a lot worse
With commonsense - there should be good opportunities but there won't be many of them
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