Stories by Paul Rubens

  • Are Windows 8 tablets racing to enterprise success?

    By Paul Rubens | 25 February, 2013 14:55

    Enterprise developers are seeing demand for Windows 8 line of business apps on mobile devices. However, the applications--while impressive--are speeding along mostly in vertical markets for very specific needs.

  • Can Microsoft survive if Windows 8 fails?

    By Paul Rubens | 06 December, 2012 15:12

    Microsoft is betting the farm on the success of Windows 8--its new and radically different operating system.

  • Why Microsoft really bought Yammer

    By Paul Rubens | 02 August, 2012 20:52

    What made Microsoft want to spend more than $1 billion for the social networking company? It could be because Yammer successfully marketed its business virally, offering a basic service for free and then convincing customers to pay for additional features.

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