Stories by Tom Kaneshige

  • Getting a handle on marketing technology

    By Tom Kaneshige | 20 March, 2015 07:58

    The marketing tech landscape has been expanding at an impressive clip over the last three years. It now boasts more than 3,000 vendors, including giants such as Adobe and Oracle. It's an ecosystem buzzing with activity -- big fish gobbling up smaller ones, startups trying to survive -- and marketers can easily get disoriented.

  • What retailers think of mobile marketing

    By Tom Kaneshige | 12 February, 2015 05:57

    Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

  • Why social listening platforms are failing

    By Tom Kaneshige | 29 January, 2015 06:12

    With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling finding that one of the first marketing technologies to come along and help define this segment is failing to deliver results.

  • For BYOD, money changes everything

    By Tom Kaneshige | 14 January, 2015 06:43

    Stipends, reimbursements, credits - there's nothing like money to ignite emotions. Employees want to be paid for using their personal phones and tablets for work, yet companies don't want to subsidize personal use. The question of who pays has made Bring Your Own Device (BYOD) so divisive.

  • In Pictures: 10 popular iPhone apps you should delete

    By Tom Kaneshige | 12 January, 2015 10:35

    Screen after screen, folder after folder, app after app, the iPhone has become the new enabler for the mobile hoarder. For the New Year, though, many iPhone addicts have vowed to break or at least temper this fixation. If you’re looking for a fresh start, you can begin by deleting these 10 apps.

  • BYOD brings corporate contradictions

    By Tom Kaneshige | 02 December, 2014 02:58

    During a roundtable discussion on the Bring Your Own Device (BYOD) trend, a tech leader candidly offered this bit of real-world insight: "My wife is a nurse. There is no BYOD policy at the hospital. But all of the nurses communicate with each other via SMS, because that's the most efficient way to do their job."

  • Why your workers hate BYOD

    By Tom Kaneshige | 08 November, 2014 08:23

    At a New York banking firm, a couple of executives lost their jobs because they didn't report lost phones within 24 hours, in violation of a draconian BYOD policy. At a California law firm, the CIO knew every time one of its lawyers slipped away to play golf, exposed by watchful BYOD management software.

  • You are responsible for your own Internet privacy

    By Tom Kaneshige | 24 October, 2014 02:32

    Bill Clinton's run for presidency nearly derailed when rumors surfaced that he had smoked marijuana during his time in England. In an effort to control the damage, Clinton admitted that he indeed experimented with the illegal drug but "didn't inhale." Imagine how history might have changed if a video of a glassy-eyed Clinton with a joint between his lips had shown up on Youtube (which, of course, didn't exist at the time).

  • It's risky business when CMOs tackle tech alone

    By Tom Kaneshige | 14 October, 2014 23:30

    There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that will drag the sales cycle for months. Marketers won't be able to get their hands on the technology until it's too late - that is, after competitors beat them to the punch.

  • BYOD twists and turns keep CIOs off-balance

    By Tom Kaneshige | 19 August, 2014 07:57

    In New York City, venerable companies give luxurious corporate cars to power brokers dressed in Armani suits driving down Wall Street. But across the country in San Francisco, you're more likely to see blue jeans-clad execs driving shared Zipcars to their wacky digs in SoMa, or south of Market.

  • How CIOs can survive and thrive in a swirl of change

    By Tom Kaneshige | 19 August, 2014 05:51

    CIOs face unrelenting change as part of the job description. Today they must deal with change coming at them from all fronts. More than ever before, CIOs now have to knock down walls, connect corporate silos, keep customers in their sights, be willing to fail fast and pivot to a more successful strategy -- one that usually involves wielding the power of data analytics.

  • Mobile workers: ‘I want my Blackberry back'

    By Tom Kaneshige | 22 July, 2014 01:46

    At a well-known investment firm in New York City, something strange is happening: Mobile app performance issues and privacy concerns have sparked a Bring Your Own Device (BYOD) revolt, and now many employees are asking for their corporate BlackBerry back.

  • Apple's partnership with IBM leaves CIOs hanging

    By Tom Kaneshige | 17 July, 2014 08:37

    The big news this week of Apple and IBM joining forces to dominate the mobile enterprise market makes a great story - at least on the surface.

  • How CIOs can boost mobile app adoption

    By Tom Kaneshige | 16 July, 2014 02:23

    CIOs with an eye on mobility have probably spent a small fortune creating a private enterprise app store. They've spent countless hours tending to an environment where business managers plant seeds for app ideas and developers bring those ideas to fruition. Often, the number of mobile enterprise apps sprouts like weeds.

  • What is going wrong with BYOD?

    By Tom Kaneshige | 14 June, 2014 03:37

    The Bring Your Own Device movement was supposed to make employees more productive while saving companies money. But a funny thing is happening on the way to mobile nirvana: Companies aren't doing it, according to a new study by CompTIA.

 

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