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Stories by: Simon Steele

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    Consulting room: Look before you leap 02 July, 2010 09:00:00

    It probably won’t surprise you to know that companies in Australia are using social media as a core part of their business strategy in greater numbers every day. This includes Dell, Coca-Cola, V Australia and Toyota to name a just a few high profile organisations.
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    Social networking to generate sales leads 28 October, 2009 11:18:00

    The main reason everyone is migrating marketing efforts online is to do with the simplicity of directing and tracking leads. It’s much easier to click through to and complete a short form, than it is to pick up a phone, dial a number, listen to a recorded voice option list and then… you get the picture.
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    Local Insight: How do you go to market in tough times? 11 February, 2009 14:41:00

    Australia may have been doomed to follow the world into recessions past, but some dire predictions notwithstanding, there’s a real sense of optimism on this occasion that we can ride the storm and come out stronger than many nations.
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    Building brand loyalty 21 May, 2008 12:48:08

    Creating brand loyalty means telling your story again, and again...
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