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Bluechip scales down storage networking

Distributor, Bluechip Infotech, has begun the restructuring process as part of its merger with BBF, culling two staff from its storage networking business. But managing director, Johnson Hsuing, insists it is not moving out of networking storage completely.

“We’re not really moving out, we’re slowing it down,” Hsuing said.

He insisted that current customers would still be supported.

Bluechip would continue with other areas of storage such as optical storage and USB devices, Hsuing said.

The decision had been made as Bluechip hadn’t been doing much business in the storage networking arena, he said. “It’s never been significant for us,” Hsuing said.

The reorganisation, ahead of the merger with BBF, would see Bluechip focus on its core peripherals business and growth areas including notebooks, LCD displays and LCD TVs.

BBF managing director, Michael Muscat, said the merger of the two entities, under the banner of Bluechip Infotech, was proceeding on schedule.

“It’s been transparent to our clients and suppliers, and turnover has kept up,” Muscat said.

While the loss of the two Bluechip staff from its storage networking business belies Muscat's undertaking to ARN in August that no staff would go as a result of the merger, Muscat last week said that no more staff would go.

He confirmed that the management structure for the merged operation, scheduled to be running under the Bluechip Infotech banner by January 1, was already in place.

Bluechip’s MD, Hsuing, is managing director. Muscat takes the role of marketing director. Ron Jarvis, who was Muscat’s partner in BBF, is sales director of the new entity.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: BBF, Bluechip Infotech, Infotech

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