Barracuda throw spam solutions on the Aussie plate
- 19 November, 2004 11:59
Hoping to boost lagging Australian sales, enterprise spam solutions provider, Barracuda Networks, has set up a regional office in Melbourne.
Regional manager, Paul Oxley, said local sales were falling behind other countries. The move was an attempt to attract more resellers to help grow the local market share.
"From our experience we have seen sales pick up substantially once we've opened regional offices," he said.
Barracuda products are sold exclusively through the channel and currently distributed in Australia by Roswel and Whitegold.
Oxley said there were no further distribution deals on the horizon, but he was actively seeking resellers. He planned to launch a reseller training program and marketing campaign similar to its European model next year.
"Our product should appeal to resellers because of its lack of complexity and subsequent short sale cycle," he said.
Barracuda's Spam Firewalls come in a few different versions - models 200, 300, and 400 - depending on how much processing power and storage space a customer needs. For example, the Spam Firewall 300 is a 1U appliance running Linux on an AMD Athlon XP 1900+ processor with a 40GB hard drive and 512MB of RAM. It supports as many as 2000 active users and 4 million messages per day.
Barracuda Networks has been trading for 18 months, initially online. There are regional offices in the US, China, England, Canada and now Australia. More than 10,000 enterprises currently use the Barracuda spam firewall.
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