Infogrames becomes Atari

The '80s are back for games distributor, Infogrames, which has undergone an overnight transformation to adopt the name of video game pioneers, Atari.

It’s the second name change in seven months for the Australian arm of the company, that morphed from OziSoft to Infogrames Australia in September last year.

Managing director, Gerard Noonan, was “delighted” with the name change, saying: “With respect to both OziSoft and Infogrames, they are trade names rather than brands.

“The name Atari is instantly synonymous with video games," he said. "It’s a very powerful brand.”

Atari began in 1972 and produced pioneer computer games including Pong. The company was bought by Warner in the early 1980s. The name has changed hands several times since then.

Infogrames has owned the Atari name since 2001, and it has been releasing games under the Atari moniker since that time, including Bioware’s Neverwinter Nights.

Atari will release its latest game, Enter the Matrix, on May 15, the same day as The Matrix Reloaded movie debuts in cinemas.

More about: Bioware, Infogrames, Ozisoft, Pioneer
Comments are now closed.
Related Whitepapers
Latest Stories
Community Comments
ARN Directory | Distributors relevant to this article
Bluechip Infotech , Leader Computers , Multimedia Technology
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

01:08PM
Central Coast NBN Fibre-to-the-Node trial delivers 105 Mbps
12:47PM
NBN Co reports $1.17 billion loss
12:18PM
Robustel partners with KORE wireless
12:12PM
NBN Co chief calls for government subsidy to offset cost of rural NBN
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
04 Jun
Security Exhibition and Conference 2014
View all events