Infogrames becomes Atari

The '80s are back for games distributor, Infogrames, which has undergone an overnight transformation to adopt the name of video game pioneers, Atari.

It’s the second name change in seven months for the Australian arm of the company, that morphed from OziSoft to Infogrames Australia in September last year.

Managing director, Gerard Noonan, was “delighted” with the name change, saying: “With respect to both OziSoft and Infogrames, they are trade names rather than brands.

“The name Atari is instantly synonymous with video games," he said. "It’s a very powerful brand.”

Atari began in 1972 and produced pioneer computer games including Pong. The company was bought by Warner in the early 1980s. The name has changed hands several times since then.

Infogrames has owned the Atari name since 2001, and it has been releasing games under the Atari moniker since that time, including Bioware’s Neverwinter Nights.

Atari will release its latest game, Enter the Matrix, on May 15, the same day as The Matrix Reloaded movie debuts in cinemas.

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