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AWS accelerates channel play with over 10,000 new partners

AWS accelerates channel play with over 10,000 new partners

Cloud vendor expands global channel base as VMware, public sector, and AI receive dedicated partner programs.

Terry Wise - Senior vice president channels and alliances, AWS

Terry Wise - Senior vice president channels and alliances, AWS

Amazon Web Services has added over 10,000 partners during the past year, with the channel now accounting for two thirds of the cloud vendor’s network outside of the US.

Revealed during the opening day of re:Invent 2016 in Las Vegas, the tech giant reported a 200 per cent global increase in its partner ecosystem during the past 12 months, as cloud becomes a reality for the channel.

In addition, the vendor reported a 130 per cent growth in managed service partners globally, alongside a 100 per cent increase in consulting partners.

From a local perspective, AWS head of channels and alliances A/NZ, Stefan Jansen, told ARN that the vendor has “certified more partners during the first ten months of 2016, compared to the previous four years”.

The change has allowed the company to “take stock” of its current offerings to partners that operate across specific market segments.

According to AWS worldwide head of channels and alliances, Terry Wise, much of the vendor’s global partner growth has derived from improved enterprise and public sector relationships.

Highlighting the achievements of Australian made software developer, Atlassian, within the enterprise, Wise also cited the worked of US-based Enlighten IT, which works closely with the US Department of Defence on cyber security initiatives to protect government data.

“Customers continue to ask for highly skilled partners,” said Wise, addressing a sold-out crowd in Las Vegas.

“We will continue to invest in training and certification for our partners.”

Specific to alliance vendor partnerships, AWS has also built on its new relationship with VMware, offering an integrated partner program for the channel to run VMware cloud on AWS.

For Wise, the move will benefit partners of both vendors, creating a new ecosystem complete with enablement programs, partner directory designation and dedicated go-to-market funding.

Public sector

Following on from the public cloud provider’s recent success in the public sector space, Wise said the company was launching a dedicated public sector partner program.

The program is designed to recognise partners with solutions and experience in delivering government, education and not-for-profit deployments.

Locally, Melbourne IT and Datacom are the first two Australian members of the program.

Melbourne IT and Datacom’s existing support for a number of public sector customers in Australia has lead to the pair being named as two of the first global partners in the public sector program in the government category.

AWS has also announced dedicated certifications for financial services specialisation, and on the back of the increased adoption of the Internet of Things, the vendor has launched dedicated competencies for IoT focussed partners with specific tiers, enablement and investment.

In addition, Wise told attendees that the public cloud provider has launched a service delivery program which includes a dedicated program for the Alexa machine learning and voice recognition technologies.

As a result, independent software vendors (ISVs) and other partners can now join the program which provides incentives for deployments in these emerging technologies.

According to Wise, one of AWS’ biggest success stories involves its global marketplace, which features more than 3500 software listings and more than 1100 participating ISV’s.

To support these partners using the marketplace, AWS has launched an API gateway for partners to make it easier to develop applications for the platform.

Chris Player is attending AWS re:Invent 2016 as a guest of Amazon Web Services.

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