Menu
Apple deals gift cards to lure Black Friday shoppers

Apple deals gift cards to lure Black Friday shoppers

Turns back the clock to 2013 with Apple Store gift cards worth up to $150; newest MacBook Pro and iPhone ineligible

After a one-year absence, Apple today returned to Black Friday by offering gift cards worth up to $150 with the purchase of select company hardware.

In some cases, only a line's older products were eligible for the accompanying cards.

For example, a $50 Apple Store gift card was offered with the purchase of an iPhone 6S Plus or iPhone 6S, but the newer iPhone 7 and iPhone 7 Plus were not included in the deal.

Apple took the same approach with its newest MacBook Pro laptops. The models equipped with the Touch Bar -- launched Oct. 27 -- were not eligible. Instead, the older $1,299 13-in. and $1,999 15-in. MacBook Pros came with a $150 gift card. Those cards represented 8% to 12% of the system's list price.

Other Macs, including the MacBook Air, MacBook, iMac and Mac Pro, also came with $150 cards.

Apple added $100 cards with iPad Pro orders, $50 cards with iPad Air 2 and iPad Mini purchases, and $25 cards with iPhone 5SE, Apple Watch Series 1 and Apple TV orders.

This year's Black Friday deal was like what Apple ran in 2013, when it last used Apple Store cards and capped their value at $150. In 2014, Apple switched to iTunes gift cards, which were valid only for digital purchases, and lowered the maximum to $100.

The gift card deals were good through Apple's online store and at its brick-and-mortar outlets. Customers could also place an order online and then pick up the item at a local Apple store.

As has become the norm, rival retailers beat Apple's deals. Target, for instance, sold a 32GB 9.7-in. iPad Pro for $150 off list, while B&H Photo discounted last year's 15-in. MacBook Pro by $300, reducing that laptop to $1,699.

The Black Friday sale terms and conditionsare available on Apple's website.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Apple

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments