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​​The Hot List - Top Aussie partners on the rise

​​The Hot List - Top Aussie partners on the rise

ARN examines partners on the upward move - these are companies to watch.

This regular column looks at partners on the upward move - irrespective of size or longevity, these are companies to watch.

Hafizah Osman asks business leaders to file reports on their companies.

Oreta

Sachin Verma - Managing Director, Oreta
Sachin Verma - Managing Director, Oreta

Number of staff: 20

Age of company: Three years old

Products/solutions it brings to market:

We provide cost effective value add cloud services, leveraging a mix of public and private cloud services, enhanced with an orchestration layer to deliver a complete and robust cloud service. We want to be the partner of choice for organisations, empowering them to accelerate innovation, expand their market reach, and drive down IT costs.

Business differentiator:

Our key differentiators are skill and product neutrality. We are not tethered to specific manufacturers or vendors, allowing us to focus on identifying the best solution for customers’ situations. We work with a global network of strategic partners so that our customers can be confident that our recommendations are unbiased and in their best interest. We regularly review our partnerships and alliances so that we can provide our customers with an end to end service; and with the latest and best as part of the IT investment.

Future plans:

We are a Melbourne-based company with customers throughout Victoria and South Australia. Over the next 18 months, we are looking to expand our operations into New South Wales and Queensland. From a services point of view, we will be looking to exploit the nexus of cloud and IoT.

Key message to the channel in 2016:

Expertise and talent is the top challenge for cloud adoption, while focusing on the right expertise to make the required difference will be key.

Freshdesk

Sreelesh Pillai - General Manager, Freshdesk
Sreelesh Pillai - General Manager, Freshdesk

Number of staff: 500 - 1000

Age of company: Six years

Products/solutions it brings to market:

Freshdesk is a provider of cloud-based customer engagement software, which allows organisations to support customers through email, phone, websites, forums, and social media. Freshdesk’s products are widely used by teams and companies of all sizes, from SMB to enterprise.

Business differentiator:

We focus on building cloud-based, simple solutions. Our solutions are intuitive and easy to use, while offering affordable pricing. That’s what makes Freshdesk different from other products on the market.

Future plans:

We’ve recently expanded our product offering beyond customer support with the launch of Freshsales, a CRM for high-velocity sales teams, as we work to improve the entire customer journey. Our goal is to not just change the way businesses do customer service anymore; we are in it to change the way they do business.

Key message to the channel in 2016:

We recognise the paradigm shift from traditional on-premise software to cloud products, and more companies are choosing a partner-first strategy today than ever before.

There are plenty of options for partners, but it is important to stay focused by selecting a maximum of five best-of-breed products and staying committed to growing each line of business, as well as building deep expertise and investing in relationships with vendors, customers and other partners.

Infront

Allan King - Managing Director, Infront
Allan King - Managing Director, Infront

Number of staff: 47


Age of company: 18 years

Products/solutions it brings to market:

Infront is the hybrid cloud company. Infront’s offerings are unique in the market, having been developed ground up over three years to support our customers’ journey to hybrid cloud. Our Insight consultants are leading business transformation using experience and IP developed over the past three years.

Our Unity reference architecture was engineered for customer success, integrating technologies to deliver hybrid cloud outcomes without compromising on security, governance or control.

Our Prime managed service was established as a ‘cloud centre of excellence’ to provide the skills and support necessary to help customers close the innovations gap that exists between business expectation and current IT capability.

Business differentiator:

Infront has always embraced disruption from a position of the pragmatic enthusiast. We work very hard to ensure that everything we build and every service we offer exceeds expectation.

As a company, we spent more than 12 months working with our customers to better understand their experiences and perceptions of cloud. This customer development cycle was instrumental in helping us transform from a data centre specialist into the hybrid cloud company.

Future plans:

We have always been proud of the strategic relationships with our customers. As they make the move to hybrid cloud, we will continue to work on their behalf to help abstract the complexities of cloud by engineering outcomes without comprise.

We will work to ensure we stay ahead of the curve by always asking “what’s next” and ensure that IT closes the innovation gap.

Key message to the channel in 2016:

Customers need to transform the way IT is built, consumed and managed.

Evolve IT Australia

Nick Moran - Managing Director, Evolve IT Australia
Nick Moran - Managing Director, Evolve IT Australia

Number of staff: 28

Age of company: 23 years old

Products/solutions it brings to market:

Evolve IT Australia has sustained growth across every area of the business in 2016. Our Melbourne-based team has expanded significantly and whilst our managed services continues to grow and is considered our “business as usual”, it’s our strategic VCIO, cloud and project offerings to the 100-400 seat market that remains key to acquiring net new business and success.

As a result, this year alone we have grown our overall revenue by 24 per cent and continue to expand our private and public cloud offerings increasing revenue by 226 per cent.

Business differentiator:

We have continued to work hard to differentiate ourselves in the small and mid-markets and we now have 68 per cent of our overall revenue recurring monthly, which provides the perfect platform to leverage off and invest in our people and processes.

Future plans:

As we head towards 2017, Evolve IT Australia continues to be full steam ahead. For our clients, client satisfaction is our no.1 goal as we look to create more value around automation and client self-service tools.

From a business acquisition standpoint, we will continue to seek out small MSP and cloud services opportunities from those partners looking to get out or partner with a long term strategy in mind.

Key message to the channel in 2016:

I expect the channel will continue to accommodate new MSP players via acquisition, with emerging players continuing to enter from non-traditional partners such as telcos, copier/managed print as well as professional services organisations such as accountants and insurance companies.

This means that only the IT providers who can truly create IP offerings and differentiate themselves in the marketplace will grow and succeed long-term.

This article originally appeared in the October issue of ARN magazine - to subscribe, please click here

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