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Dicker Data targets Apple resellers through Microsoft Surface deal

Dicker Data targets Apple resellers through Microsoft Surface deal

Distributor adds Surface Pro 4 and Surface Book to product list

Dicker Data chairman and CEO, David Dicker

Dicker Data chairman and CEO, David Dicker

Dicker Data has signed an agreement with Microsoft to become a commercial distributor for the full range of Surface Pro 4 and Surface Book products.

Dicker Data chairman and CEO, David Dicker, said the distributor would be "actively targeting" Apple resellers with the products.

Dicker said many of these used to trade with Express Data’s Express Online organisation prior to Dicker’s acquisition of the company.

“We have seen strong demand for the Microsoft Surface products since they launched in Australia and, as such, it will be satisfying to be able to service that demand and drive additional profitability for our business,” Dicker added.

Microsoft Australia surface commercial channel director, Brett Murray, said the partnership will help the vendor expand its surface business in the country.

“They are one of the largest ICT distributors in Australia and will help expand our market presence in country,” he said.

Dicker Data was first named a Microsoft authorised distributor in February 2014, covering OEM and full packaged products and services.

The company now distributes products across the Microsoft range, including software, cloud services and hardware.

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Tags Dicker DataMicrosoftSurfaceSurface Pro 4Surface Book

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