ASX Listed SD-WAN provider, NetLinkz (ASX:NET) - formerly known as iWebGate - has appointed Suthan Naganayagam as its new managing director and CEO.
Naganayagam will be based in Sydney and takes over the company from founder, Tim Gooch, who has stepped into a technical role.
The appointment comes shortly after the company held a shareholder meeting on October 11, at which investors voted to change the company name.
Naganayagam told ARN the rebranding came from a desire to be known as more than just a security vendor - which the company began life as when it was founded in Perth.
“We are not just a security company, we are a software development SD-WAN [company] so we felt that we needed to redevelop ourselves as a new entity and have a clean slate,” he said.
Naganayagam’s appointment and the company rebrand is part of a revamped sales strategy which includes a 100 per cent channel approach to market.
To date, the company had not focused on building an internal sales force and had only one deal done through the channel.
“We are a young, dynamic organisation which focuses on technology, and that is all we want to do but, we want our partners to take us to market," he added.
"I am a big supporter of the channel and feel it is the perfect way to do business in the SD-WAN market."
To support this approach the company has signed a non-exclusive distribution agreement with rhipe for Australia and parts of Asia-Pacific, and a similar agreement with Leader Computers for A/NZ.
“We feel that Leader gives us traction in the rural and regional areas of Australia and rhipe gives us the central business district and cloud aggregators," he added.
"We have a two-pronged approach with two great distributors to take out to market in Australia.
"Our main focus at this moment is Australia to build a framework and methodology that can be repeatable, then we will expand it.”
Naganayagam said that while the company had a presence in the US and UK, it had no channel in either market and Australia was the first big channel push for the company and would act as a pilot program for Netlinkz to expand its channel in overseas markets.
He added that the technology is fully customisable and can be white-labelled by OEM partners, channel partners and cloud solution providers to be embedded into their products or as part of a service provider offering.
Naganayagam joins the company from SAP, where he led the launch and development of the SAP HANA cloud platform ecosystem.
Prior to that, he worked for IBM, where he held a variety of roles from operations to sales management.
He said the company’s technology and the chance to build a channel sales strategy from the ground up were key drivers for him joining NetLinkz.