European cloud infrastructure provider, OVH, has expanded globally with the launch of its company in Australia.
Marking the expansion, the company has tapped into Equinix’s data centre space and launched an Asia-Pacific office in Melbourne.
In addition to Australia, the provider has also reserved data centre space in Singapore and Warsaw.
OVH Asia-Pacific senior adviser, Emmanuel Goutallier, told ARN that the installation will allow the company to support its customers through global expansion, while responding to the growing demand for outsourced digital infrastructures throughout the world.
“We knew that to continue our global growth, we need to expand," Goutallier said.
"We expanded into Canada four years ago and so we decided to push our boundaries even further and reach the US and Asia-Pacific. Australia is one of the most mature markets when it comes to the cloud but it is also asking for more competition.
"This will also let our foreign customers expand into this region in addition to giving us new customers."
Looking ahead, Goutallier said the company will also adopt a new channel strategy in Australia.
“Having just launched in the Australian market, we are in the process of shaping that channel strategy," he added.
"We want to make it part of the OVH DNA even though the European operations make use of a direct to market strategy.
"But as we move towards a cloud business, it is moving towards a channel-centric model. We are looking to crystalise this strategy by March 2017."
According to Goutallier, the vendor is seeking channel partners that can wrap services around its cloud offering.
“Our portfolio gives freedom to resellers to build their capability on top of it," he added.
"We are looking to let these channel resellers build their services on top of our offerings. We want partners that can offer value-add to their customers."
In the short-term, the company is looking to target SMBs and small enterprises as customers.
“The enterprise play is not for now; it’s for later on," Goutallier stated. "We want to go against Microsoft, Google and AWS."
The company will also soon launch a private cloud offering, that dedicates compute and storage resources to a customer in the OVH cloud - this will be done in partnership with VMware.
“Customers can pay as they go, and it depends on their consumption – two key attributes of a public cloud on a hosted private cloud," Goutallier added.
"VMware is a significant provider of virtualisation and when this launches, its partners can bring this offering to market."
With 25 years experience in the channel across Europe and Australia, Goutallier was previously the global vice-president and general manager for managed cloud solutions in Hitachi Data Systems before onboarding OVH.
Some of his other work stints include HP, Deloitte, and Accenture.
The company has also hired Kimberley Plumridge as its Asia-Pacific sales manager, tasked with spearheading OVH’s channel partner program for the region.
Plumridge joins the company from Huawei Technologies, where she served as channel manager following five years working at Telstra Business.
Plumridge also previously worked for Ingram Micro, Network Company Australia and Adept Connections.
Both Plumridge and Goutallier will be based in the company’s new Asia-Pacific office in Melbourne.
Goutallier said he is looking to beef up the local operations with more hires in the coming months.