Steve Martin to lead NEXTDC's software business and Queensland expansion

Steve Martin to lead NEXTDC's software business and Queensland expansion

Channel veteran adds OneDC, AXONVX and Queensland sales to portfolio

NEXTDC Head of Channels, Products, QLD Sales, Steve Martin.

NEXTDC Head of Channels, Products, QLD Sales, Steve Martin.

Datacentre operator, NEXTDC (ASX:NXT), has appointed its national channel boss, Steve Martin, to spearhead the company’s software business and expansion in the Queensland market.

Since joining the company in 2014, Martin has extended from a sales-based role in NSW to running the company’s channel business across Australia.

Additionally, he has now taken over supervising the go-to-market strategy of NEXTDC’s two product offerings, OneDC and AXONVX.

Martin is also in charge of expanding NEXTDC's business in Queensland following commencement of construction on its second Brisbane datacentre, B2.

Martin told ARN he is still responsible for driving the company’s national partner strategy.

“That continues to be critically important to NEXTDC’s success and a critical part of my role,” he said.

“In addition to that, I have taken on our two products. OneDC, our datacentre infrastructure management product and AXONVX, the virtual connectivity exchange."

NEXTDC said Martin was given responsibility for the two products due to his experience in product delivery across a number of previous roles and involvement in developing various product strategies.

As part of taking those two products to market in an aggressive fashion, the company viewed its partnering strategy as a key component and thus synergies with the channel strategy could not be overlooked.

“We have a basic partner program for those products at the moment but will be further developing our partner relationships and driving that forward as part of our go to market,” Martin explained.

He went on to say that the partner strategy for the two products would be different to that of NEXTDC’s core business because of differences in the types of products.

“We need to make sure that we deliver on the nuances of the markets that we are playing in,” he said.

Martin added that his appointment as head of the Queensland sales business was to fulfil demand for the company’s new B2 datacentre in Brisbane, scheduled to open mid-2017.

NEXTDC also recently appointed new partner account managers for WA and the ACT to support growth opportunities for the company’s P1 Perth and C1 Canberra datacentres.

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