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​Logical move as Dicker Data takes Logitech to new Aussie markets

​Logical move as Dicker Data takes Logitech to new Aussie markets

Distributor focuses on driving sales across SMB and enterprise markets.

David Dicker - CEO, Dicker Data

David Dicker - CEO, Dicker Data

Dicker Data has been appointed as a distributor of Logitech commercial and gaming products, with a focus on driving sales across SMB and enterprise markets.

“Logitech’s wide-range of products will further bolster our position in the peripherals market and is a logical attach option for our reseller partners who are already purchasing their notebooks, desktops, workstations and tablets from DDR,” Dicker Data chairman and CEO, David Dicker, said.

Dicker Data’s new relationship with Logitech extends the brand’s peripheral offerings, providing an alternative option for resellers in existing markets, such as in video conferencing.

According to the distributor, this is a market where Logitech is expected to launch in late 2016 via a partnership with Intel, a vendor also on the company's books.

“Logitech recognises the importance of B2B/Enterprise channel and appointing Dicker Data, a well-established and trusted distributor, to drive these sales marks an exciting time for Logitech,” Logitech managing director, Damian Lepore, added.

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