Tintri closes only Australian office

Tintri closes only Australian office

Moves operations to regional headquarters in Singapore

Tintri has closed its Australian operations as it moves to handle all regional business out of its offices in Singapore.

The company has released an official statement regarding the closure which states: “We manage our operations responsibly and have decided to consolidate APAC operations out of regional headquarters in Singapore.

"We continue to grow our channel and see healthy demand from customers across the region for VM-aware storage.”

The company’s first foray into the Australian market was through partnerships with Sydney-based BEarena and Southern Cross Computer Systems in Melbourne before it set up offices in Sydney in 2014.

Sources inside the company who wished to remain anonymous said the consolidation of offices was not reflective of sales in Australia and New Zealand.

However, BEarena managing director, Darren Ashley, told ARN that Tintri’s A/NZ adventure was always a case of the right product at the wrong time.

“We brought them to the country about three and a half years ago and they have had several attempts at actually giving it a good go,” he said.

Ashley explained that he believes in the product but part of the vendor’s problem was that it was too late in entering the local market and never fully committed to distribution or aggressively attacking new partners.

“Compared to a company like Nutanix, which invested heavily before seeing a profit in the local market, Tintri tried to do it organically and that did not really help.

Ashley said that if the company could not get traction in one of the most highly virtualised markets in the world, it cast doubt on the its go to market strategy.

“We always struggled with the price points," he explained. Because they came so late and have aspirations to reach an IPO, the agendas were conflicting from HQ.”

Tintri currently has a distribution agreement with Avnet Technologies for Australia and New Zealand. The company had also signed an agreement with Observatory Crest, but the deal never came to fruition as the security focused distributor was soon after acquired by Arrow ECS.

ARN reached out to Avnet for comment but the distributor had not responded at the time of publication.

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Tags TintriAvnetBEarenaObservatory CrestArrow ECS is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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