Are Aussie businesses in digital denial?

Are Aussie businesses in digital denial?

Australian business leaders say they have two years to digitally transform before suffering financial or competitive consequences

Despite a majority of Australian businesses recognising the inherent benefits of digital transformation, many companies are hitting roadblocks.

A lack of internal alignment, adequate skills and copious cultural resistance are a couple of these hindrances, according to a recent report from Progress.

Findings showed that 69 per cent say they have two years to make inroads before suffering financial or competitive consequences and 63 per cent are worried they may already be too late.

Also, 67 per cent reported that the main driver for digital transformation is optimising customer experiences and engagement, and 71 per cent say IT spending is more likely to be the final decision maker or budget holder for digital initiatives.

Findings also revealed that businesses find IT and marketing must be on the same page with 71 per cent reported that better alignment is required to deliver any digital transformation efforts.

According to the company’s A/NZ managing director, Craig Law, there are four key fundamentals to success - optimising customer engagement, collaborating with partners, unburdening IT and simplifying operations.

“Digital transformation is driving this shift and while virtually every business understands this, they struggle to know where to begin.

Progress is partnering with Australian businesses during this time of change to provide developers and marketers with the tools necessary to navigating this new environment,” added Law.

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Tags Progressdigital transformationAussieCraig Law is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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