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Optus expands football offering

Optus expands football offering

Gains exclusive live rights to pre-season global football tournament

Optus has expanded its football offering by securing the broadcast and digital rights to fifteen exclusive matches and three simulcast matches of the pre-season International Champions Cup (ICC) tournament.

The agreement was forged with Channel Nine and comes as the telco continues to broaden its growing football offering, with customers now able to view a host of football matches from across the world.

Customers who have signed up to an EPL subscription on an EPL eligible plan will have access to Optus’ coverage of the ICC tournament as part of their package.

Optus will broadcast 15 matches from the US and Europe leg of the popular tournament starting from July 23, which customers will be able to view live exclusively on Optus Sport. This will be the first tournament to be shown on the new Optus Sport content platforms ahead of the Premier League launch in August.

Customers will also be able to watch the China leg of the tour from July 22, which will be broadcast on Optus Sport and Channel Nine’s broadcast and digital channels. Channel Nine retains the rights to the three Australian matches that will be played in Melbourne in July.

Optus marketing and products managing director, Ben White, said securing the live rights to the International Champions Cup further demonstrates Optus’ commitment to delivering exciting live football experiences to customers.

“We know that football fans want the ability to see football matches live when they happen, not on long delay.

“This partnership, teamed with the ability to view and access high quality content across multiple platforms with our new Optus Sport offering, makes Optus an attractive option for customers as we continue to bring them closer to the action with game-changing football content through the likes of the EPL, the FIFA World Cup and the FIFA Confederations Cup,” White said.

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Tags ICC tournamentfootballoptusTelecommunications

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