LevelOne expands A/NZ operations following Ingram Micro acquisition of Connector Systems

LevelOne expands A/NZ operations following Ingram Micro acquisition of Connector Systems

Hires new regional manager and increases channel engagement

LevelOne regional manager, Elly Lin

LevelOne regional manager, Elly Lin

Networking vendor and trading name of Digital Data Communications (DDC), LevelOne, has expanded operations in A/NZ with the appointment of Elly Lin as regional manager.

DDC owner and CEO, Amanda Chen, said the hire is a result of the strong opportunities for growth in the region, partly due to the Ingram Micro acquisition of LevelOne’s existing distribution partner, Connector Systems.

“While sales in A/NZ have been increasing slowly but steadily for the past couple of years, we really see strong opportunities for growth now, especially since the new arrangement has been put in place with Ingram Micro.

“We work with Ingram across Germany, where our operations are based, so we know the company and systems very well, and think we can really do a lot to strengthen our position across A/NZ,” Chen said.

Lin will be based between the company’s Asia-Pacific headquarters in Taipei, the family home on the Gold Coast and will also maintain a presence in Sydney to coordinate sales and distribution between Connector Systems and Ingram Micro, as well increasing interaction with the company’s long-term Ashfield-based partner, WES Components.

“Our main objective is to innovate. We are always trying to enhance our existing solutions, or come up with new ones.

“You have to keep moving in this industry, anyone that is standing still gets left behind. That is particularly important now, as more and more enterprise in Australia moves to virtual and Cloud-based solutions. We have to keep innovating to provide solutions that others haven’t thought of yet,” Lin said.

As a result of Ingram Micro’s acquisition of Connector Systems, the former will also carry LevelOne’s range of IP surveillance cameras as well as routers, switches, media converters and other networking components.

Connector Systems will also be carrying LevelOne products in New Zealand for the first time by the start of Q3.

“We see this as a good opportunity, as LevelOne is positioned very well in the SMB space, which suits a large part of the New Zealand market that both Connector Systems and Ingram Micro resellers service,” Connector Systems NZ general manager, Mark Dasent, said.

In addition, the company will be offering resellers extra incentives through Ingram Micro’s Nitro Rewards program.

Lin said that even though the LevelOne reseller program has not kicked off yet, the company will initially run the new cooperation with Ingram Micro for a few months.

“I think it is a bit premature to announce any details at this moment but this is the direction LevelOne is taking in terms of having more engagements with resellers. When things are more stable, we will explore the most efficient program policy for A/NZ resellers,” she said.

Lin has worked in the technology sector for a number of years. She held the role of account manager for APAC at LevelOne until 2013, taking a two-year hiatus to pursue other interests. She now rejoins the networking specialist to look after operations in A/NZ.

She has also previously held business development roles at digital signage vendors, Digitogo and Globreeze.

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