Sophos unveils new MSP Connect program

Sophos unveils new MSP Connect program

MSPs can manage multiple security solutions and increase profitability

Network and endpoint security vendor, Sophos, has taken the wrappers off its new partner program called MSP Connect.

The new program aims to help MSPs manage multiple security solutions and increase profitability.

MSPs will have the ability to manage all Sophos solutions for each customer through a centralised management platform called Sophos Central, which contains a specialised dashboard that can distribute licenses, add new customers on demand, cross and up-sell services, drive recurring revenue and features a real-time perspective on all customer activity.

MSPs can also respond to security incidents faster and track alerts of all levels directly from the dashboard, which integrates with Professional Service Automation (PSA) software.

“The Sophos Central-Partner dashboard will enable MSPs to manage security for endpoint, mobile, network, email, web, wireless and data privacy solutions in a single pane of glass, which is absolutely essential when business owners and employees are working in and out of the office with multiple devices,” Sophos vice president global MSP, Scott Barlow, said. “The intelligence sharing and automated response to incidents through our Security Heartbeat technology enables partners to more efficiently provide uninterrupted service against threats.

“All of this is available through flexible billing models that are easy for MSPs to implement and designed for greater profitability.”

MSP Connect features term licensing or qualified partners can register for MSP Connect Flex billing, which includes monthly, aggregate billing.

The Flex option also includes a dedicated technical account manager.

MSPs can also gain access to sales consulting training and certification, co-branded marketing assets, 24/7 support and in-depth Sophos Central dashboard training.

Sophos A/NZ general manager, Ashley Wearne, said when it was building the program, it consulted widely and considered all the ways a partner would want to do business – selling product, managing customers environments and providing services.

"Partners told us how they wanted to grow revenue – but just as importantly for MSPs was how they wanted to reduce cost," Wearne said. "Our program is based around developing and rewarding partners who invest in their capability to deliver synchronised security, that is having skills in both network and endpoint security."

Sophos sells exclusively through its channel that contains more than 15,000 resellers globally.

Wearne said it was continuing to recruit new partners.

"There is strong demand from partners who are investing in the cloud and moving from old-style low growth vendors," he said. "We are also training and building capability in synchronised security partners, demonstrating the profitable business model they can then build their security practices and MSP business upon."

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