Optus Business boosts retail sector with new mobile POS device

Optus Business boosts retail sector with new mobile POS device

Solution looks to enhance customer service and experience

Optus Business has introduced a new mobile point-of-sale (POS) capability that allows retailers to process sales, check stock availability, access customer information and support back-end operations.

Optus Business vice president of business technology and solutions, David Caspari, said businesses are increasingly on the hunt for new tech solutions that enhance customer experience.

“Customers want staff to be able to provide stock availability quickly rather than check ‘out the back’. They want product specs and sizes, and the ability to buy the item wherever they are in store,” he said.

The solution was developed through partnerships with Microsoft, HP and major banks.

“Retail Assist was developed in response to requests from retailers for better ways to service their customers. We were mindful that retailers already had sizeable investments in various point of sale, customer management and other systems, so we designed Retail Assist to integrate all these systems, ensuring they complement rather than replace existing technologies,” he added.

The device is delivered as-a-service and is scalable for small to large retailers. Optus said the network can be hosted or integrated with retailers’ existing systems. Optus Business supports and manages the device for customers on a 24-month plan that includes ongoing upgrades.

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Tags HPRetail AssistMicrosoftDavid CaspariOptus Business is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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