FireEye to up mid-market focus in A/NZ

FireEye to up mid-market focus in A/NZ

Says a cohesive channel strategy is the way to service the marketplace

FireEye country manager A/NZ, Phil Vasic

FireEye country manager A/NZ, Phil Vasic

The current focus for cyber-security company, FireEye, in A/NZ is the mid-market space, according to its A/NZ country manager, Phil Vasic.

He attributed this focus to the increasing awareness and maturity levels of Australia’s SMB business owners' understanding of the security landscape and the scope of threats.

Vasic told ARN that in recent times, ransomware and other legacy cyber-attacks have been rampant.

“Everything old has become new again. We have seen it affecting not only large organisations, but very small SMBs in Australia, which are the businesses that predominantly make up the marketplace.”

For this very reason, Vasic said FireEye is turning its focus onto smaller organisations in A/NZ.

“One of the things we have been looking at and thinking about for some time, is how we help smaller organisations. The NX segmentation is one of the ways we look to do this. We have also been investing heavily into virtualisation and Cloud capabilities,” he said.

“Predominantly, we have been dealing with the financial sector and government agencies but within the last 12 to 24 months, the maturity levels and awareness levels within Australia are improving. Cyber-security focus has made its way through to board level and as a result of this, we have now found ourselves to be working with organisations across multiple industries like mining, manufacturing and retail.”

Vasic said in the past, the company had success in Australia in the enterprise and government space, which are mature environments that understand the security issues and often have more people, expertise and funds.

“Our focus is now is to bring cost-effective and simplified solutions to those guys that may not typically have the big cyber-teams like a bank or the government does,” he said.

According to Vasic, FireEye wants to consistently leverage the A/NZ channel to support its mid-market space spotlight.

“We feel we give our partners broader opportunity to market. Our partners for some time have told us that we being able to take our capabilities to organisations that don’t quite have the cyber-teams and budgets that some of the larger ones do means that there is a broader technology play around professional services. It means partners can assist those organisations to maintain their security posture moving forward.”

“The channel has become more and more critical to maintain growth and coverage. If we want to service this marketplace, we want to have a functioning and cohesive channel strategy,” he added.

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Tags smbA/NZcyber-attackFireEyePhil Vasic is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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