Channel partners in A/NZ face business model shifts: Nintex

Channel partners in A/NZ face business model shifts: Nintex

Move toward managed services and Cloud

According to Nintex, in the past two years, 52 per cent of channel partners have transformed their business models to incorporate managed services and Cloud.

Findings come from a recent survey commissioned by the workflow automation company and conducted by Research Now. It polled more than 60 IT leaders from Australian channel-based organisations.

Close to 40 per cent of respondents said they have expanded their business models within the past two years to incorporate managed services including service level business agreement (SLA)-based services for support, maintenance, solution enhancements and training.

Additionally, results showed that partners expect to witness a jump in Cloud-based solutions in the future. Findings revealed 52 per cent of respondents estimate more than half of their business to be from Cloud, risen from 31 per cent in 2015.

Other results revealed workflow automation (48 per cent) and employee collaboration messaging (45 per cent) to be the top two solutions driving this change.

According to Nintex vice-president of Asia-Pacific sales, Brian Walshe, partners must continue to evolve and expand their business models.

“We’re pleased that Nintex’s Australian-based partners are becoming more focused on Cloud technologies, managed services and developing solutions that generate predictable revenue streams and serve customers for the long-term,” he said.

“We offer products and Cloud services that help our channel partners build out their IP-based value propositions that leverage their own domain knowledge and experience through repeatable solutions for customers across a variety of industries and business departments,” Walshe continued.

Nintex co-founder, Brett Campbell, said the company looks to ramp up their channel play in Asia-Pacific for the rest of 2016.

“Australia has been where we have been able to innovate. We have taken the Australian models worldwide. For this reason, we will be investing in Asia-Pacific this year,” he said.

“Brian has a mandate to invest and it will go in three pods. We look to put more investment in Melbourne to drive the A/NZ market and we will be launching more resources in Singapore and Japan also. We see a lot of potential here and we want to continue that,” he added.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags NintexapacCloudA/NZBrian Walshe is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments