Cloud-based eLearning company, Velpic (ASX: VPC), has signed an agreement with HR data integration company, ADP.
The agreement will see Velpic’s eLearning video platform included on the global human capital management (HCM) ADP Marketplace.
ADP will initially market the company’s video eLearning platform by promoting a link to Velpic from within the ADP Marketplace. In a second phase, Velpic will fully integrate its platform into ADP’s platform. Integration is targeted for completion by the end of Q3 2016.
ADP Marketplace is a Cloud-based platform designed to help employers manage an ecosystem of enterprise applications from ADP and its partners. This enables companies of all sizes to extend the value of their workforce solutions across their entire organisations via a secure, single sign-on process.
Velpic chief executive, Russell Francis, said the agreement with ADP provides Velpic with a substantial opportunity to showcase its video e-Learning platform to ADP clients, with strong potential to accelerate customer growth through exposure on a wide international platform.
“The Company’s addition to the ADP’s Marketplace will push Velpic’s video eLearning platform into new geographies, including target market US, where ADP is the largest company within the Human Resources (HR) technology sector.
“In addition, the future integration of Velpic’s SaaS platform with ADP has the potential to create ‘sticky’ customers through the simplification of HR technology capabilities and therefore increasing customer retention,” he said.
Francis also said the agreement with ADP marks a significant moment in the company’s growth because it also aligns it within the HCM technology solutions area, and in particular the Learning Management Systems market.
“ADP is one of the biggest HR technology players in the world to be partnering with and the integration of softwares will be a substantial advantage for Velpic, providing a channel of highly secure data sharing that has an enormous potential for customer retention.
“This arrangement will strengthen Velpic’s activities towards its goals to accelerate customer acquisition and expand market share,” he added.
Velpic chairperson, Leanne Graham, said the ADP Marketplace was a high priority for the company’s growth plans, with the agreement being a strong validation of Velpic’s eLearning platform.
“We know Velpic will be an attractive proposition for customers, with the easy-to-use integrated video capabilities within the platform differentiating the company from other LMS providers within the marketplace,” he added.