Alcoholic beverage company, Campari Australia, has rolled out a fleet of Microsoft Surface Pro 3s to its entire sales force. The organisation initially used HP ElitePad 900 tablets before getting on board with the Microsoft Surface Pro 3s.
According to the company, the Surface Pro 3 has increased productivity within the 60 person sales team and has added a high degree of ease and professionalism to the service it provides.
Campari Asia-Pacific IT director, Loic Herbin, said the Surface Pro 3 adds a new dimension to the sales process as not only is all the information on each customer available via the CRM system, but all product information, presentations and videos can be shared with customers in real-time.
“Orders can be taken directly on the device, expediting the sales cycle. The portability of the Surface also means the sales team no longer needs to carry around other materials: they can just pick up their device and go,” Herbin added.
Herbin also said on the internal side, there is much more visibility into the sales team’s activity in the market as KPIs can be measured and tracked in real-time and reporting at weekly and quarterly intervals becomes less of a burden.
Herbin said selecting the Surface Pro 3 in order to enable a mobile workforce was a fairly easy choice.
“Our first foray into the mobility world was with a traditional tablet device,” he said.
”We wrongly assumed that our sales team would be using the devices to simply show presentations they had created at their desks. However we soon learned they wanted to use the devices as they would a desktop computer – and with the Surface Pro 3 they are certainly able to do just that.”
According to Herbin, the original plan was to only deploy Surface Pro 3s to the local sales team but the rest of the Australian team is requesting the device as well. As such, the company will soon roll out a further 50 devices to the rest of its Australian workforce in the coming months.
The executive team has already received their devices and deployment will continue to the rest of the business in 2016.
Outside of the Surface Pro 3, Campari Australia is also leveraging the entire Microsoft Stack. All Australian employees use Microsoft Lync and will be moving to Skype for Business in the near future.
In addition, the company is using system center configuration manager (SCCM) together with Windows Server Update Services (WSUS) to push updates to the workstation and Microsoft Development Toolkit (MDT) to deploy the tablets.
Campari Australia is also looking to deploy Windows 10 throughout the workforce in Australia, a project which is already in the beta phase.