Unified communications and collaboration services company, BroadSoft, has acquired Transera, a provider of Cloud-based contact center software for SMB and large enterprises.
BroadSoft said, in a statement, that the acquisition positions the company to lead the fast-growing Contact Center-as-a-Service (CCaaS) market, while enabling service providers to offer a comprehensive Cloud contact center portfolio with minimal new investments, rapid time-to-market, and seamless integration with BroadSoft’s BroadWorks and BroadCloud solutions.
BroadSoft CEO, Michael Tessler, said Transera’s omni-channel contact center software and advanced analytics positions BroadSoft to capitalise on the multi-billion dollar contact center market.
Tessler added that Transera’s omni-channel and analytics-driven Cloud contact center software will enable businesses to optimise operational efficiency, strengthen financial performance and improve the business outcomes of customer interactions.
“The multi-billion dollar contact center market is ripe for cloud disruption, and we now offer service providers a single stack solution with the flexibility to scale from SMB to large enterprise,” he mentioned.
Tessler also said the BroadCloud Contact Center portfolio will drive the transformation of this market to the Cloud, by offering key advantages to customers, including an omni-channel contact center and customer engagement analyser; Transera’s call center app for Salesforce; Cloud routing and management; and service providers leveraging existing BroadWorks and BroadCloud investments.
“Transera is a very interesting addition to BroadSoft that should have a significant impact on the Cloud-based contact center market for small and large enterprises. We also believe there will be great interest in Transera's capabilities with our A/NZ service provider customers.”
Transera CEO, Prem Uppaluru, who will now assume the role of general manager and vice-president of BroadSoft Cloud Contact Center, said Cloud is rewriting the rules when it comes to how businesses can deliver a superior customer engagement experience through simplicity, on-demand scalability, and advanced analytics.
The company expects the acquisition to contribute between $US7 million and $US8 million in revenue and be about $0.02 to $0.03 dilutive to its non-GAAP earnings for 2016.