Cloud-based data infrastructure company, Krux, has launched Link, an industry first peer-to-peer connections platform.
The platform serves as a Data-as-a-Service complement to Krux’s core software platform and provides an environment for companies that want to share data on times, terms and conditions of their own choosing.
Krux said Link helps data owners, such as media companies, establish new data-driven revenue streams and by taking advantage of Link’s secure environment, data owners can make their party audience assets available to pre-approved buyers.
Krux co-founder and chief executive, Tom Chavez, said, Krux provides a large, virtual trust network where data owners and data buyers can connect directly, efficiently and without fear of hidden costs.
“For too long, we have lived in a world where the exchanges and marketplaces have been behaved as market principals themselves, introducing costs and complexity that technology can solve,” he added.
Krux chief solutions officer and general manager of Link, Michael Moreau, said, “as I speak with players across the market, they are hungry for efficient, effective data activation. Marketers and media companies want simplicity and transparency when putting data to work to inform their advertising, social engagements, email marketing and content delivery.”
Current participating companies include A&E, Edmunds.com, Tribune and L’Oreal.