Online shopping is popular in the A/NZ region with 85 per cent of Australian and New Zealanders choosing to shop online, according to a recent survey commissioned by retail software provider, CitiXsys.
Results from the survey showed 52 per cent of Australians and 47 per cent of New Zealanders find shopping online more convenient than in-store and 63 per cent of Australians and 71 per cent of New Zealanders research a product once or more online before buying it in-store.
CitiXsys A/NZ senior vice-president, Paula Da Silva, said with an increasingly complex retail industry that is now multi-format, multi-location and multi-channel, retailers need to take the next step in their digital transformation and embrace omni-channel retail.
According to CitiXsys, the purpose of an omni-channel retail strategy is to provide shoppers with the same technological, promotional and personalised benefits no matter when, where or how they want to make a purchase.
“Today’s shoppers expect strong personalisation with each transaction and a close relationship with their favourite brands. Convenience dictates their shopping choices. Consumers want to use their smartphone, tablet or smartwatch to browse, but might later decide to a visit a store to finalise the purchase they started online earlier,” Da Silva added.
Other results from the survey revealed that 44 per cent of Australian and 51 per cent of New Zealander shoppers claimed free Wi-Fi and in-store kiosks or digital help desks would improve their in-store shopping experience.