Telstra invests in Instart Logic for application delivery

Telstra invests in Instart Logic for application delivery

Machine learning platform for the “mobile first” world

Telstra’s investment subsidiary, Telstra Ventures, has invested in application delivery software vendor, Instart Logic.

Exact details of the investment were not disclosed but Telstra Ventures managing director, Mark Sherman, said the company saw an opportunity presented by the California-based vendor’s application delivery service.

“Given mobility continues to be one of the top trends in the technology space, we are excited to start the year with an investment in Instart Logic. Their end-to-end application delivery platform combines machine learning for performance and security with a CDN for delivery,” Sherman said.

“Instart logic’s platform uses a machine learning based approach to better predict user behaviour, downloading only the relevant aspects of a webpage and enabling users to view and interact with a page before all elements have finished loading. These techniques are highly beneficial in a mobile first world as they can reduce the download size of a typical application by more than 30 per cent.”

Telstra said the Instart Logic platform also provides comprehensive multi-layered security capabilities to protect against distributed denial of service (DDoS) and other cyber security attacks.

Instart Logic chief executive, Manav Mital, said the company had rapidly grown sales in 2015 and is ambitious about their developments in the coming year.

“We welcome the investment from Telstra, who we believe will be a strong partner as we expand our business outside of the United States. Asia has emerged as a global hub for mobile app businesses and we do see a lot of opportunities for us in the region by leveraging Telstra’s rich experience and footprint in the Asia-Pacific region.

“2015 was a big year for us with more than 500 market-leading websites utilizing our application delivery service. Geographically, we also expanded to Oregon, Toronto, and London. I am confident our relationship with Telstra will help us grow and diversify our customer base even further,” Mital added.

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Tags Instart LogicTelstra VenturesManav MitalMark Shermanmachine learningTelstra is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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