QNAP intensifies channel play with partners (+24 photos)

QNAP intensifies channel play with partners (+24 photos)

Intends to increase play in storage space

There’s exponential growth within the storage space, with the proliferation of technologies like mobile devices and the Internet of Things. As such, the network attached storage (NAS) and professional network video recorder (NVR) spaces are of opportunity, according to QNAP global team product manager, Alan Lin.

According to Lin, businesses are seeking variable latency and still require high capacity storage for all the data that arises from the numerous devices. As such, he claimed the company’s intensifying its channel play with its partners, including Mellanox Technologies and Intel.

“Everyone has smartphones and tablets and all these devices that are now creating content, and people now own more than three devices each that are all connected to the Internet. It’s driving the storage space not only in homes but also the enterprise,” Intel Australia channel account manager, Harry Boyadjian, said.

According to Boyadjian, connectivity also plays a huge role in the growth of storage.

Mellanox Technologies A/NZ regional sales manager, Sudarshan Ramachandran, agreed and said the company is all about end-to-end networking.

“Traditionally, we’ve been a high-performance computing or supercomputing vendor connecting thousands of servers and datacentres. The type of characteristics we’ve always tried to solve is high bandwidth and low latency.

“Cloud came along and had the same needs, as did the data explosion. This led to trends in the market such as data mining and machine learning. But underpinning all this is still storage,” Ramachandran indicated.

QNAP A/NZ technical consultant, Robert Wang, claimed there are some challenges in using a direct attached storage (DAS), like the inability to share files, centralise files, and remote access.

“Industries that capture live, raw data will face the challenges the most. They will have to go through all the data to search for one that they need. Advertising, the film industry and photographers in the creative field are just some of those that face it.”

To solve those challenges, Wang indicated the new version of Thunderbolt technology is needed.

“It has NAS and DAS technology and it also connects to the Cloud, so you don’t need to manually do it. Storage is in demand and businesses need to increase their data back-up, disaster recovery plan, etc. to keep up with its growth,” he added.

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Tags Mellanox TechnologiesstorageintelQNAP Systemschannel is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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